Wipro's Enchanteur voted product of the year 2011

Company Brief

New Delhi, April 28, 2011

Wipro's 'New Enchanteur Moisture Silk Perfumed Hand and Body Lotion' is voted a winner in the Product of the Year 2011 Consumer Survey in the 'Body Lotions' category.

 "Product of the Year" is the global consumer recognition standard that celebrates, champions and rewards the best innovations in Retail products done through an independent consumer survey across the country; in 28 countries for 24 years.

This independent survey done by Nielsen across 30,000 respondents in 36 markets in India is the largest survey of its kind.  Winners were announced in 29 categories. There is only one winner per category and Enchanteurs' win in the Body Lotions category is the shoppers' independent word-of-mouth or validation of this product.

Wipro Consumer Care and Lighting (WCCL) acquired the Singapore-based Unza Holdings in July 2007. This was one of the largest acquisitions by an Indian company in the FMCG space. Unza has a portfolio of brands in skin care, body care, toiletries, cosmetics, fragrances and household products categories. , WCCL currently markets  Enchanteur brand of body care and fragrance products in India apart from marketing few other Unza brands like Romano.

Commenting on the recognition by consumers across the country, Vineet Agrawal, President, Wipro Consumer Care and Lighting said ". For our consumers to vote us as the Product of the Year is the ultimate testimonial for the brand's success. It is the best endorsement for Enchanteur.. Over the years we have invested in building our personal care business and Enchanteur stands testimony to that.

Enchanteur's Hand & Body Lotion has three fragrances in India - Alluring, Romantic and Charming. Enchanteur's fragrances are common across the entire bath & fragrance care range. The Enchanteur Romantic Range international range of fragrance-led women's personal care products are inspired by the beauty and romance of France and are made from an exclusive blend of Rose, Mandarin, Jasmine and other floral notes.

Mr Agarwal further adds, "At Wipro, our philosophy has always been to deliver quality products to our consumer and now to be recognised by the same consumer for Innovation demonstrates our commitment towards developing unique products through value creation."

For further information, please contact:

K2 Communications

Nikhil Kumar

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Email: nikhil.kumar@k2communications.in