L'Oreal Paris commemorates their decade long collaboration with Aishwarya Rai Bachchan at Cannes

Company Brief

Mumbai, May 4, 2011

What happens when the world's leading beauty brand and the most beautiful woman in the world come together? They create magic that lasts a lifetime. This year L'Oreal Paris is proud to celebrate a decade of its picture perfect partnership with Aishwarya Rai Bachchan.

Aishwarya has been an integral part of the brand's communication strategy across the globe and especially in India. Aishwarya has also represented L'Oreal Paris along with her counterparts from across the world as global brand ambassador at the Cannes Film Festival, on one of the most glamorous red carpets in the world. Founded in 1946, the Cannes Film Festival is one of the world's oldest and most prestigious film festivals and L'Oreal Paris has been the official make-up artist of the festival for 14 years. This year, Aishwarya Rai Bachchan will be celebrating a decade of representing L'Oreal Paris and at Cannes as a member of their international Dream Team.

Speaking of the association with Aishwarya Rai Bachchan, Cyril Chapuy, Global Brand President, L'Oreal Paris said, "It means a lot to L'Oreal Paris to celebrate those wonderful years with Aishwarya on the Cannes red carpet this year. It has been years of glamour, infinite beauty. But above all; sincere respect and mutual admiration. A true match, as we sometimes says at L'Oreal."

Aishwarya Rai Bachchan said, "L'Oreal Paris is an iconic brand which has won the trust and appreciation of women the world over. Their pursuit of excellence is what makes me so proud to be a part of the L'Oreal family. I look forward to celebrating those magical years of my relationship with L'Oreal Paris at the Cannes film festival this year, on what is one of my most cherished brand relationships."

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