Cart Kings

Company Brief

Mumbai, May 13, 2011

Sony Computer Entertainment Europe (SCEE) launched the exclusively styled arcade racing game of Cart Kings, targeted towards young kids on PSP and PS2. The games are priced at Rs. 499/- for the PS2 and Rs. 699/- for the PSP. One can play as any of one's favourite Tinkle characters - Shikari Shambhu, Supandi, Tantri the Mantri or any of the other Indian characters and race through the various landmarks across India.

As a first of its kind, SCEE has collaborated closely with Indian IP owner to bring in the favorite Tinkle characters that have a strong following with the Indian kids. As an enduring commitment towards the Indian audiences, SCEE has published the game of Cart Kings using character IPs owned by ACK Media the owners of Tinkle, Amar Chitra Katha Karadi and other leading children's brands.

According to Atindriya Bose, Country Manager, Sony PlayStation - India, "Cart Kings is a significant step where we have worked closely with Indian IP owner like ACK Media to have a game distinctly designed for the young Indian audience. This game features cart races in Indian environments and setting with the inclusion of famously established cartoon characters from Tinkle. The game is pure fun with the most recognizable Indian characters which make this a must have this summer season for the Indian kid."

Samir Patil, CEO and Founder, ACK Media said at the release, "Cart King is an exciting milestone in our goal of bringing Tinkle characters alive for the new generation. We believe that gaming especially on mobile/portable platforms is absolutely critical to this effort. We are excited to partner with Sony on this project and will continue to build new games based on our IP for the PlayStation platform."

Prakash Ahuja, CEO, Gameshastra, "Cart Kings continues our mission to develop Indian thematic games after the resounding success of "Desi Adda - Games of India." This game will appeal to all age groups and we believe will make its mark in the global markets."

Developed by the Hyderabad based Gameshastra, Cart Kings is the latest release from their series of PlayStation games that are with uniquely Indian flavour. Gameshastra is one of the early developers who has worked closely with SCEE in developing PlayStation games across various console formats. The latest game of Cart Kings comprises of an arcade style racing interspersed with popular Indian comic characters. For the first time in the Indian context, Cart Kings is an authentic arcade-style racing genre game. When playing Cart Kings, gamers will experience the Indian streets in many of the famous tourist landmarks of India. The 8 select landmarks spread far and wide across the entire length and the breath of the country include, Kush Mountains, Tiger Land, Tea Garden, the destinations of Delhi, Orissa and Bollywood.

The playing mode is greatly fun-filled including the craziest, zaniest and never before seen power-ups and power-downs. The gaming format exhibits 216 unique combinations through the effective implementation of players, bulls and racing carts. The character options in the game comes across as a check-point of diversely interesting combinations of Tinkle personalizations of Shikari Shambhu, Supandi, Tantri the Mantri and other assorted Indian characters of Papaji, Muthhu, Meme, Chhotu, Aunty 707 and NRB.

10 'throwable' power-ups have been included in Cart Kings to hone the other racers, thus projecting hurdles and challenges to be overcome by the racers in the form of fire-crackers, chillies, Bollywood beats, rocket, hay, garlic pod, energy wings, soda bottle, skates and shield.

Cart Kings is now available in all the retail outlets, so without any further delay, just go ahead and avail your daily tonic of real uninhibited fun from the market stands now.

For further information, please contact:

Corporate Voice | Weber Shandwick

Payal Tiwari

Mobile: +919930811164

Email: payal@corvoshandwick.co.in