Tribal Fusion delivers promising results in Malaysia

Company Brief

Malaysia, June 16, 2011

Tribal Fusion, a global digital marketing company today announced that it has witnessed steady expansion in the Malaysian market. According to the latest ‘Trending Chart’ report by Effective Measure, Tribal Fusion continues its growth in Malaysia with over six million unique users accessing the network in May 2011- laying the foundation for a promising second half of 2011. Tribal Fusion registered a 10% increase in page views across its network last month.

Dilip DaSilva, CEO, Tribal Fusion said, “One of the reasons we have been able to grow our presence in the Malaysian market is that our innovative advertising solutions have been increasingly adopted by Malaysian advertisers and agencies looking to utilize state-of-the-art technology and solutions to help them connect with their potential customers. Our publishing partners provide advertisers with targeted ad placements in a brand-safe environment, while our industry-leading technology platform optimizes campaigns in real time, helping them better engage with the desired audience.”

“Our Firefly Video™ offering has also been adopted by top brands in Malaysia as it allows them to utilize their best TV spots, target fine-grained audiences at scale, and only pay when users choose to watch and engage with their brand’s video spots. .."

“Tribal Fusion is spread over 16 categories from Technology to Health, it understands the needs of the different demographics that make up the Malaysian Internet population,” adds Russell Conrad, Regional Director SEA, Effective Measure, “With rich media ad units and an acquisition of audiences from leading international sites, this encouraging upward trend is a highlight of great things to come. Tribal Fusion is here to stay.”

Tribal Fusion has grown to become the third largest advertising network reaching 431 million monthly unique users worldwide. The company was founded in 2001, is headquartered in USA; and is part of the Exponential™ group, a technology-driven media services company that delivers innovative products and services for digital advertisers and publishers enabling them to reach their target audiences from around the globe. Tribal Fusion has offices in 29 cities across 20 countries, including the US, Canada, United Kingdom, Spain, Germany, France, UAE, South Africa, India, Malaysia, Singapore, Thailand, Philippines, Indonesia and Australia.

For further information, please contact:

Tribal Fusion

Kanika Nanda

Mobile: +919910505857

Email: kanika.nanda@tribalfusion-corp.com