Grey India launches 'Jo Bolna Hai, Mooh Pe Bol' TV campaign for Intex Mobile IN4470

Company Brief

Mumbai, June 20, 2011

Grey India, today, has announced the launch of three new TV commercials for its client, Intex Technologies. The commercials are for the Intex IN 4470 mobile phone.

The commercials communicate the main feature of the phone, which is video calling without the need for 3G. Hence, the agency chose the communication platform of “Jo bolna hai, mooh pe bol”.

All three TVCs capture different slices of the platform, where people say exactly what they want to other people’s faces in situations where people typically hesitate to speak the whole truth.

Amit Shankar and Vishnu Srivastav, Executive Creative Directors, Grey Delhi said, “We knew that, in ‘Joh bolna hai, mooh pe bol’, we had a strong creative platform that came intrinsically from the product benefit, which was video calling. So we decided on situations that were natural and uncontrived, while adding our own twist of honesty and confidence. The humour is set within the situation and we shot in such a way that the reality comes through, along with the humour.”

Credits:

National Creative Directors: Amit Akali & Malvika Mehra

Executive Creative Directors: Amit Shankar & Vishnu Srivatsav

Account Management: - Sanghamitra Chakraborty, Khushbu Wadhawan

Production House: - Full Circle

Director: - Ginu John

For further information, please contact:

GREYgroup

Sonal

Mobile: +919820599480

Email: sonal.sheth@grey.com