LG Optimus Black - world's brightest smart phone

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afaqs! news bureau
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Company Brief

New Delhi, July 05, 2011

The much awaited phone from the most talked about Optimus series of phones – the Optimus Black is here. Its elegant and sleek design is ready to cast a spell that the world will envy you. Super sleek, the LG Optimus Black is targeted to the young audience who love to stay in touch with their friends all the time and in a stylish way.

The glossy black bezel surrounds a 4-inch multi-touch NOVA Display IPS LCD Screen, with hidden speaker and microphone adding to the sleek and smooth aesthetic. LG’s ultra bright NOVA Display designed to be the brightest, clearest and most readable among mobile screens, achieves a world-best brightness of 700-nits, and offers the best screen visibility even under bright sunlight.

Speaking at the launch Mr. Vishal Chopra,Business Head, Mobile Communications, LGEIL remarked, We are pleased to introduce to you, our latest introduction in High end Smartphone : the “LG Optimus Black”.Designed in a way to provide consumers the latest in technology coupled with great looks and extensive features, the LG Optimus Black is in line with our strategy of introducing innovative gadgets and connecting with the world through relatable propositions”.

In addition to enhanced luminosity, the NOVA Display on LG Optimus Black also radically reduces power consumption by 50 percent during general indoor use compared to a conventional LCD. Combined with the 1500 mAh battery of the LG Optimus Black, users will have enough power for their daily needs, even at maximum brightness settings.

Its elegant and exceedingly slim exterior with a weight of just 109 gm conveys an understated sophistication. The minimalist design with super gloss finish is bound to attract attention from the admirers. Go ahead and make a style statement with a remarkably slim LG Optimus Black.

With the 720p HD screen, images come alive with multitude of colors and clarity to give an superior experience with LG Optimus Black. The 5MP auto-focus camera with LED flash on the back and has the world’s first 2MP front-facing camera, which makes self pictures & video telephony more fun.

LG Optimus Black is as solid on the inside and it is stylish on the outside. The superfast 1GHz TI OMAP3 processor, makes multitasking a breeze. Effortless customization and navigation is only possible with LG’s Optimus UI 2.0 which is designed to provide enhanced graphics experience, easy customization and a 7-way home screen personalization. The Optimus UI 2.0 allows you to directly access messages, emails and missed calls from the locked screen with just a single finger tap.

The Gesture UI with the revolutionary G-Key offers easy and intuitive commands, including lifting, shaking and tapping, for taking calls, using the camera, or enjoying music. Now easily manage more than 15 such operations with simple gestures and a single key

Ergonomically designed body for easy and convenient grip, gesture UI for one handed operations, HD recording and playback the LG Optimus Black surely is perfection personified.

LG Optimus Black Specifications

• Network – HSDPA 7.2Mbps / HSUPA 5.6Mbps

• Chipset – OMAP 3630 (1Ghz Processor)

• Dimension – 122 x 64 x 6 ~ 9.2 mm (109g)

• Display – 4.0” WVGA IPS LCD

• Camera – 5M AF camera, World’s 1st 2MP front-facing camera

• Memory – 2GB eMMC / 512MB RAM

• OS version – Android 2.2 Froyo

• Wi-Fi /A-GPS – 802.11.b/g/n

• Battery – 1500mAh

• Others – Gesture UI, DLNA, Dolby Mobile, LG World

Priced at Rs 20,990 the Smartphone is available at all leading retail stores in India.

For further information, please contact:

LG

Arem Mukim

Mobile: +919953555031

Email: aremmukim@lgindia.com

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