Remit2India adopts innovative ways to connect with its NRI audience

Company Brief

Mumbai, July 27, 2011

Believing in the philosophy of engaging with its customers Remit2India, pioneer in online money transfers, has adopted a novel way of reaching out to the Indian disapora by partnering with Indian communities such as the ‘Bruhan Maharashtra Mandal of North America’ (BMM), ‘Telegu Association of North America’ (TANA) and participating in their annual events in US. Associating with these communities provided the opportunity to interact with NRIs who send money back home.

The BMM and TANA events were held in Chicago and California respectively where a sizable NRI population resides, thereby providing the perfect platform for services such as Remit2India to interact with potential customers. Both events attracted thousands of locals who turned out in large strengths at the venues that showcased their cultural and Indian roots.

Remit2India's booth at these events gave the audience a flavour of the ease and convenience of its services that NRIs could benefit from when sending money to their home country. This on-ground activity was targeted at effectively connecting, interacting and engaging with the NRI community. Several product demos were conducted and promotion brand collaterals were given out to excite the customers.

Commenting on this initiative, Avijit Nanda, President of TimesofMoney said, “We have traditionally followed extensive online marketing activities, but over the last couple of months, we have adopted a more focused approach that allows us to interact with our consumers directly and educate them on transferring money in a safe and secure manner online. Remit2India has always been innovative in interacting with its audience and sharing relevant product information. For these events, we aided our representatives with iPads that allowed us to provide a real time service demo along with a chance for customer to signup for FREE on the spot. The feedback has been very promising and we hope to continue reaching out to our audience in an innovative manner”.

For further information, please contact:

Good Relations (India) Pvt. Ltd

Murtaza Sadri

Mobile: +919892235252

Email: murtaza@gri.co.in