Myntra.com launches their first brand campaign

Company Brief

Bengaluru, July 21, 2011

Myntra.com, one of the leading e-commerce companies in India has released a new brand campaign. Promoting their USP of the largest and latest lifestyle catalogue of clothing, footwear and accessories in the country, the novel concept focuses on the mantra – “A fashionable new age”.

“The attempt was to create a film that’s pumping with energy, style and attitude; a creative piece that could stand up to all the fantastic products and services that Myntra.com offers. It’s a bugle call to those who believe that they belong to a new order” says Carl Savio, Creative Director, Happy Creative Services.

The new video which is Myntra’s first foray into Television was shot in the locales of Old Delhi and juxtaposes new age fashion with old age grit. The combination is symbolic of Myntra’s reach beyond the boundaries of urban India and announces their stature in the world of online fashion. The Film has been directed by Razneesh (Razy) Ghai and produced by Prithvi Raj Luthra from Native.

Bangalore based agency Happy Creative Services Pvt. Ltd., led by Kartik Iyer and Praveen Das are the creators of the new brand campaign.

“It's not very often an agency gets to launch a fashion brand in such a scale. With an exciting film that’s all about the new cool, Myntra.com is fully set to soar into the world of fashion and we are excited to be a part of the journey”, mentioned KartikIyer, Founder Director, Happy Creative Services.

Myntra’s product repertoire includes merchandise from some of the world’s most popular brands and spans across all categories from clothes to shoes to accessories. Providing access to the best domestic and international brands to people outside the reaches of metropolitan and mall culture, the online shopping portal is today one of India’s leading players in the online fashion industry and seeks to expand their customer base even further with the new campaign.

“Myntra has seen phenomenal growth in the last few quarters and has established itself as leading e- commerce destination for fashion”, says Sanjay Ramakrishnan, SVP Marketing, Myntra.com.

“We want to reach out to a larger number of consumers in the country and spread awareness of the brand and hence a TV campaign”, he adds.

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