Fairever, a popular fairness cream in India from consumer goods giant, CavinKare, has been relaunched with new brand positioning, new packaging and a new brand ambassador.
New Fairever cream is power- packed with the active extracts of naturals like Kashmiri Saffron, Licorice and Milk to fight all signs of skin darkening. New Fairever penetrates deep into your skin and fights all signs of skin darkening to give you unmatched fairness i.e
1. Visibly Fairer skin
2. Visible darks spot reduction
3. Oil-free look & fresh looking skin
The new Fairver is clinically proven to work on all signs of skin darkening and delivers results within 15 days of regular usage.
After extensive research conducted by R&D, three natural ingredients namely; Saffron, Licorice and Milk were finalized. Saffron and Licorice are excellent depigmenting agents while milk helps in skin moisturizing and conditioning. The new Fairever formulation was tested amongst fairness cream users across country and found to be very effective in delivery on all the 3 promises.
Trisha, one of the leading actors in the South is the new face of the brand bringing freshness and relevance to consumers across the Southern region.
The new Fairever also incorporates a new, attractive packaging. Priced at Rs5/ for 9 grams, Rs 38/- for 25 grams, Rs 70/- for 50 grams and Rs 102/- for 80 grams, the cream is available in all leading stores across the country.
The new TV commercial with Actor Trisha has already hit TV screens across the Southern markets. The communication idea is Click-Apply-Click. Mr Sagar Boke, Category Head, Skin Care, CavinKare Pvt Ltd, elaborates, “Consumers have to click their photos, use Fairever fairness cream twice a day for 15days and then click their photos again. They will see a visible difference in their photographs Pre and Post usage of Fairever cream. We have already started receiving the positive feedback from the satisfied consumers who have taken the Click-Apply-Click challenge.”
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