Sony Ericsson and Reliance 3G come together to give '100% Money Back Offer' with the new W8 Walkman phone launch in India

Company Brief

New Delhi, August 4, 2011

Roll the drums, put on your dancing shoes, and hit play on your favourite song… Music fans now have a reason to celebrate, as Sony Ericsson announces the launch of its W8 Walkmanphone in India. Sony Ericsson has partnered with Reliance Communications to make available the W8 through an innovative offer - '100% money back' - that will be available on the Reliance 3G network to all mobile customers.

Designed to provide consumers with great entertainment experiences, this is the world's first WalkmanSmartphone that combines the best of both - Walkmanand the Androidworld through a stylish, four corner user interface device. What's more? The good-looking W8 Walkmanis filled with surprises - including the FM Moment and Share Moment applications, designed just for India; and bundled-in speaker, an FM string, and even snap-on colours to choose from. Customers get to access over 50 songs and above 12 videos pre-loaded on the phone for free. Additionally, customers are also benefited with a free Reliance 3G SIM with deep discounts on pre-paid offers for 12 months and 100% money back on post-paid offers over a period of 24 months.

"Reliance Communications has always adopted business models that have benefitted customers across India. Equipped with the best 3G network in India, we have now collaborated with Sony Ericsson to take the 3G experience to a different level" said Mr. Mahesh Prasad, President, Reliance Communications. He further added "With the backing of the end to end superior IP network, customers will now be able to enjoy crystal clear video calls (without pixilation) and uninterrupted videos (without buffer time) through Reliance 3G."

Elaborating on this announcement, Mr. P. Balaji, Managing Director Sony Ericsson India stated "Consumers are looking for an integrated entertainment experience from any gadget they purchase. Sony Ericsson's W8 Walkmanphone has been made for those who want to enjoy and share their favourite music, play games or just simply explore apps. Research has shown that listening to music and radio on phone is one of the top entertainment options. Our partnership with Reliance Communications will help us provide content that is entertainment rich and give out the best music experience to customers, with over 200k applications to explore on the Android market."

A Win-Win situation for customers! Enjoy the benefits of the new music star now and get the best value for money.

For further information, please contact:

Genesis Burson-Marsteller

Deepanshi Chaudhary

Mobile: 9953318785

Email: deepanshi.chaudhary@bm.com