SAS India emerges as the leader in the Business Intelligence Software Market

Company Release, August 12

NEW DELHI

SAS, the global leader in the Business Intelligence & Analytical Software and services market today announced that it has emerged as the leader in the Business Intelligence Software market in India.

According to IDC, the Indian BI market is growing at a CAGR of 27.09% and is expected to be over US$ 10.55 mn market by the end of 2005 (Source: IDC India Packaged Software Market Tracker 2004). IDC India’s report brings out that SAS India is the leader in the Business Intelligence (BI) software market in India for the year 2004, with a 23% market share.

In its report, IDC has classified the Business Intelligence software market into Data Mining Software, End-user Query, Reporting & Analysis Software and Packaged Data-mart/Datawarehouse Software markets.

Commenting on the BI Software market, Praveen Sengar, Analyst – Packaged Software Market, IDC India stated, “The BI market in India has tremendous potential, with the market growing at 27%. With 2005 revenues expected to touch over US$ 10 mn, we believe that enterprises are considering BI as a strategic tool for investment. The market is still in the evolving stage and forward looking Indian enterprises are adopting BI to overcome challenges resulting from competition and globalization; paving the way for increased revenue and profitability outcomes.”

Commenting on SAS’s leadership position in the BI market in India, Mr. Sudipta K. Sen, Managing Director & CEO, SAS Institute (India) Pvt. Ltd. said, “The dominant position of SAS in India is reiterated by SAS’ end-to-end enterprise business intelligence platform offering Data Extraction, Transformation & Loading (ETL), Datawarehousing to Online Analytical Processing & Reporting, and Analytical Intelligence.” He added, “With our proven ability to deliver best-in-class business intelligence & analytical software and solutions, coupled with our extensive R&D efforts on Business Intelligence Solutions, we are today well-positioned to help Enterprises in India in their quest to spur growth & profitability. The IDC study endorses our leadership position and reiterates the growing significance of Business Intelligence software and solutions for Indian enterprises.”

SAS India has a strong customer base in India with over 150 installations in the country including companies like Novartis, Standard Chartered Bank, GE Capital, Citibank N.A., Hindustan Lever Ltd., Pfizer, HDFC Bank, Reserve Bank of India and GlaxoSmithkline amongst others.

For more information, please contact:

Sanjay Chaudhary/Deepakshi Jha

Vaishnavi Corporate Communications, New Delhi

Phone: 9810203810/9899096202

Email: sanjayc@vccpl.com/djha@vccpl.com

Rajiv Kumar

SAS India

rajiv.kumar@sas.com

Phone: +91 22 56349400 (Ext: 237)