Yepme showcased its private label men's apparel, footwear and accessories collection

Company Brief

New Delhi, August 18, 2011

Yepme, India’s first online fashion brand showcased its Private Label Men’s Apparel, Footwear and Accessories collection at f bar, The Ashok Hotel in New Delhi. “Dress by Occasion” was the official theme for the show with India’s top models including Dino Morea, Rahul Dev, Rajneesh Duggal and Shawar Ali as the showstoppers for each occasion. The collection featured Yepme’s in vogue range of Formals, Casuals, Outdoor and Party wear. The show also witnessed the presence of corporate who’s who and other celebrated personalities.

Yepme’s fashion a la mode not only embraced a fabulous ‘Dress by occasion’ collection but also presented a complete new look for the urban men focusing on primary dressing as well as accessories. The models dazzled in neatly detailed, streamlined, beautifully cut shirts and trousers for all occasions. The look was further peppered with smart accessories, Swarovski embellished buttons in party wear collection, trendsetting footwear and smart casuals in myriad hues suited for the trendsetter as well as the corporate gentlemen. The audiences received the collections with extraordinary warmth and praise as the models oozed in excellence.

Yepme is a comprehensive collection of finest Formal, Casual, Outdoor and Party Wear for day long, all round confidence. Targeting the urban Indian males in their 20s to 40s, it is a first mover in this domain and has well laid out plans on building a profitable venture.

The collection befits the growing generation of men with a deepened desire to look and to feel good. It is aimed at those discerning individuals who carry a keen sense of what, when and how to wear. The range brings out the ‘Alpha male’ in you. The Yepme menswear range is a culmination of Fit, Fashion and Fabric, the ideal brand that understands and delivers fashion for the confident, young urban male.

With the growing penetration of Internet across the country, Yepme aspires to reach every nook and corner in small and metro cities alike with convenient shopping options considering the ease of its customers. With facilities like CoD (Cash on delivery) it aims to simplify the shopping experience without the need of owning a Credit Card or online banking facilities.

Speaking of the brand, Mr. Vivek Gaur, CEO – Yepme Brand of VAS Data Services said “Yepme has recently raised Series A investments with Helion Venture Partners and is planning aggressive growth in the current year. As for the products, we promise a lifelong affair with any Yepme brand in your wardrobe. Because we not just sell stuff, we create experiences, craft memories. Yepme.com is a new age e-commerce Website focusing on Men’s Apparel, Footwear & Accessories. We are also planning to expand base by concentrating on social media platforms and integration of the same on the website to promote the e-retailing concept.”

Yepme’s discerning customers vouch for the comfort, fit and oomph the company lends across the entire range. It lets them confidently put up a bold and contemporary style statement amongst peers. All Yepme products are a result of best practices followed right from fabrics to fit and fashion.

Yepme brings with it years of retailing expertise combined with acute quality consciousness to create memorable brand experience for its customers. Every single stitch, color, the choice of fabric, everything has been designed and put together to give the best brand feeling.

For further information, please contact:

BUZZ Communications Pvt. Ltd.

Achal Paul

Mobile: +919810162377

Email: achal@buzzcomm.in