Raring to go with turbo

Company Brief

New Delhi, August 19, 2011

Stepping up the momentum to drive corporate awareness among early careers as well as potential employees in a fun and informal way, Reckitt Benckiser (RB), the leading FMCG company announced the launch of ‘turbo RACER’ (http://www.turbo-racer.com), a new online game and a free mobile racing game app. Part of it s corporate awareness campaign, RB has been driving its core agenda to attract young talent through a series of online and offline campaigns.

Some of the most recent and innovative online activations from RB include online games such as ‘poweRBrands’ (http://apps.facebook.com/powerbrands) and ‘UrbAN THRILL’ (http://www.urbanthrill.com). The successful launch of ‘UrbAN THRILL’ has already reached over 490,000 plays organically in the first 3 months.

Mr. Chander Sethi, Chairman and Managing Director, Reckitt Benckiser says, Mr. Chander Sethi, Chairman and Managing Director, Reckitt Benckiser says, "Reckitt Benckiser is a very dynamic place to work at. turbo RACER' showcases the spirit of our fast pace, challenging and dynamic corporate culture in a fun way. RB as a business is very fast paced; the use of a racing game is a great idea to help people make the connection with RB and the speed at which our business operates.

The organization thrives on its core values of innovation and entrepreneurship which taps the maximum potential of employees. . "

‘turbo RACER’ is a game that challenges the gamers racing skills. The player navigates a kite which flies through a young student's home track steering around RB Powerbrands like Durex, Veet and Finish and French’s. RB as a business is very fast paced; the use of a racing platform helps reinforce this connection with the target audience.

The game has been designed and developed by LOOP.

For further information, please contact:

Integral PR

Swatee Dobriyal

Mobile: +919999248476

Email: swatee@integralpr.com