Nickelodeon & McDonalds launch the SpongeBob SquarePants Happy Meal in India

Company Brief

New Delhi, August 23, 2011

Nickelodeon India, the leading kid’s entertainment channel & McDonalds India, together announce the launch of the exciting ‘Happy Meal’ package with Nicktoon ‘SpongeBob SquarePants’!

The famous character SpongeBob SqaurePants is a household name amongst children and the popular television series exploits the adventures of him and his various friends in the underwater city of "Bikini Bottom". Taking inspiration from this theme, the ‘SpongeBob Squarepants-McDonalds Happy Meal’ toys collection includes SpongeBob’s Speedboat, Patrick and SpongeBob Detachable Straw, Blushing SpongeBob, Drinking Buddies, SpongeBob Splash Cup and Patrick Summer Punch and many more. The terms have been selectively chosen by Nickelodeon to keep them as children-friendly as possible.

Commenting on the tie-up, Sandeep Dahiya, SVP- Communications and Consumer Products, Viacom18 Media Pvt Ltd said, “We are thrilled to announce our association with McDonalds & the fact that both the brands have a common primary target audience in children, paved the way for this tie-up. We are continuously innovating to reach out to more and more consumers with our consumer products range and feel that this tie-up will further boost the ever growing popularity of ‘SpongeBob SquarePants’ in the Indian market.”

Adds Rameet Arora, Senior Director – McDonald’s India (HRPL) said, “We are very happy to announce our partnership with Nickelodeon for the launch of our young patrons favourtie toy – SpongeBob SquarePants, which will be available with every Happy meal. We have always tied up with popular international properties that are loved & cherished by our target audience & has helped us deliver on the “I’m lovin it” experience. We are very sure with this association we will go one step ahead in being our customers preferred choice of anytime, anywhere food”.

For further information, please contact:

Torque Communications Pvt Ltd

Reena Kataria

Mobile: +919820648695

Email: reena@torquemail.com