PVR bluO, India’s popular bowling center today announced the launch of its second and largest centre with 26 lanes at Ambience Mall, Vasant Kunj. With its 26 lanes of cosmic bowling, state of the art ambience, multi -cuisine menu, lounges, tattoo studio and private karaoke lounge, PVR bluO, Vasant Kunj will be spread across an area of 50,000 square feet super area.
Speaking on the occasion, Mr. Ajay Bijli, CMD, PVR Ltd. said, “We are pleased to launch our second and the largest bowling centres in the country. With bluO we redefined bowling as a popular lifestyle and entertainment sport in the country. Our first center at Ambience Mall, Gurgaon has been doing extremely well and is one of the most popular joints amongst the youth and families. BluO has proven to be a good business proposition for us and we have aggressive expansion plans for the same. We plan to invest Rs 70-75 crores in the business towards opening of bluO across cities like Bengaluru, Pune, Mumbai, Chandigarh, Ludhiana, Noida etc in the coming three years.”
Talking about the launch, Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, “Bowling is one of the oldest and most popular games in the world, which has been rolling from the past 5000 years. It has been able to cut across all age groups and has generated an interest not only amongst the youth but also professionals. PVR bluO has been successful in providing a complete entertainment experience to families and is also a popular joint for parties. Considering the upcoming trend and popularity of the game we are excited to launch bluO in the capital and expect an encouraging response from our Delhi audience.”
PVR bluO, Vasant Kunj is a one stop entertainment destination which redefines the concept of entertainment and family fun. It offers a plethora of entertainment options such as upgraded gaming lounge – Tattoo parlor, lavish party lounges like Platinum Lounge & the Youngistaan Lounge, private karoke lounge and much more. The centre has a path breaking interior design which is very rhythmic and evolves organically. The ceiling design is conceived to emanate as a ripple wave that is created by a dew drop in still water. The lighting effects create a strong visual statement and set the mood for a perfect entertainment experience. The interior design has a sensual play of light and form. It is energetic, stylish and reflects the lifestyle and ideology of today’s youth. BluO serves a delectable variety of multi cuisine food spread out along with an exhaustive range of wine and liquors.
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