Itz Cash Card Limited takes the world stage by storm Bags 2 awards at the Prepaid Awards 2011.

Company Brief

Chennai, October 10, 2011

Itz Cash Card Ltd., the pioneers in prepaid cash card instruments in India, yet again proved it’s prowess on an international platform by being one of the top leading award winning organizations bagging 2 awards at the 4th Prepaid Awards 2011 held at Royal courts of Justice in London on October 6th, 2011. The ItzCash noQ24x7 Card has won the Best Prepaid Non-Gift and the ItzCash Municipal Corporation Of Mumbai Octroi Silver Card has won the award for the Best Government Program.

The Best Prepaid Non-Gift award goes to the prepaid card, voucher or digital programme that stands out from the competition and that which has provided benefit/value to the cardholder while delivering the most innovative solutions to specific problems or opportunities.

The Best Government Program category marks the achievements of prepaid cards that produced cost savings or helped to achieve other public sector objectives, therefore providing social or public service benefit/value to the cardholder.

Mr. Naveen Surya, MD, Itz Cash Card Ltd. said, “The awards hold testimonial to our undaunted efforts in the field of prepaid cards, over the past five years. We are extremely happy that our efforts are now being recognized not only on the national front but also on noted international platforms. We are slowly but surely moving towards a cashless society and Prepaid cards personify imagination applied to technology to make it more compelling and human centric.”

ItzCash, in the last few years has been widely recognized on international platforms, having already won two awards in the 5th Annual 2011 Paybefore Awards held in the USA. The ICW Master Account Prepaid Program of Itz Cash has won an award in the Best Prepaid Program Direct Marketing category and noQ24x7 Prepaid Card Program has won an award in the Best Non-U.S.-Based Prepaid Program category.

Itz Cash won the 'Product of the Year' award in the prepaid card category in 2009 as well as 'Best Multipurpose Prepaid Cash Card' which was a result of the survey conducted by A C Nielsen having a sample size of 40000 people across various cities and sectors.

Apart from these, in 2009, Itz Cash has bagged a series of prestigious awards which included The ‘Most Innovative Prepaid Program’ Award from PayBefore and the Edge awards by Network Computing in General Category, for Automation of Octroi Collection as well as the prestigious NUWA awards for its partnership with Brihanmumbai Municipal Corporation (BMC).

Itz Cash has established itself as the face of the prepaid industry and has been recognised by various national and international bodies. The card has bagged the 'General Purpose Prepaid Card' Award for the year 2008.

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Ketchum Sampark

David Francis

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Email: david.francis@ketchumsampark.com