With the onset of festive season, Micromax mobiles, is giving many reasons for its consumers to cheer up. The company rolls out a national consumer promotion campaign – Buy Micromax & WIN A HAYABUSA to kick start festive celebrations. The concept of the campaign is based on ‘losing your old phone to buy a Micromax Phone and get a chance to win HAYABUSA Superbike’, aiming to provide better product experience to users making this festive season special for them.
Starting 5th October, 2011, this unique promotion entails assured gifts on every purchase of a Micromax mobile. Consumers get a scratch card on purchase of every phone through which they can win various attractive gifts ranging from a Suzuki slingshot bikes, t-shirts, bags, sun glasses, sippers and LED torches. Over and above this, there is a bumper prize to be won worth Rs 12 lakh- Suzuki Hayabusa 1300 for the enthusiastic admirers of the brand.
Commenting on the campaign, Pratik Seal, Head- Marketing said, “Diwali is a very special occasion and we, at Micromax wanted to further strengthen our connect with the young and enthusiastic users at this time of festivity. The new campaign will provide consumers a chance to take home exciting gifts making this festive season even more special for them.”
He further added, “With a marketing budget of 18-20 crore, we believe that the nationwide promotion campaign will give us a chance to celebrate with our consumers. Moreover, breaking the advertising clutter and enhancing reach, we will be focusing on multi-pronged promotion activities for this campaign.”
The company has earmarked a marketing budget of Rs 18-20 crore and will emphasise on mediums like television, radio, print, digital and also a host of BTL activities. Customers can avail of the offer at all Micromax authorized counters across India.
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