QwikCilver launches GiftBig.com

Company Brief

New Delhi, November 7, 2011

QwikCilver Solutions a frontrunner in providing Stored Value Card Solutions in India has launched Giftbig.com, online multi-brand gift card store to get closer to their customers and to become the preferred one stop destination for Gift Card Lovers in India.

The Indian consumer will now have the convenience of fulfilling all activities associated with Gift Card Gifting like shopping for their favorite brands’ Gift Cards, complete the payments for their purchase, Multiple Gift Card packaging options, personalized messages to be sent with the Gift Cards, getting the Gift Cards shipped to their near and dear ones anywhere in India and check the Realtime Card Balance of their Gift Cards.

The new launch would change the conventional way of gifting. Gift Cards have become the single-most preferred gifting choice in developed countries. QwikCilver Solutions has developed and launched its robust and flexible technology platform that facilitates retailers to create newer custom gift card products and change the promotional behaviour of the products.

Within a short period since its inception, QwikCilver has successfully partnered and launched Gift card & Stored Value Programs for a wide set of marquee brands like Trent-Landmark, Titan, Fastrack, PVR, Van Heusen, Peter England, Planet Fashion, Helios, Titan Eye, Microsoft, Yahoo, PUMA, TTK, Satya Paul amongst others. The company has launched and currently manages the Gift Card Programs across over 1500 premium brand outlets spread over 150 towns and cities of India - for product categories spanning Books, Music, Toys, Watches, Garments, Apparels, Restaurants, Mobile Phones, Electronics, Sportswear, Eyewear, Cinemas etc.

Said Kumar Sudarsan, Director, QwikCilver Solutions: “After successfully pioneering and launching the concept of closed loop GIFT CARDS in India - through our own Technology Platform, QwikCilver is launching a new e-commerce platform that will enable consumers to purchase GIFT CARDS of brands and retailers from a single stop destination. We are launching a new initiative into the Indian market to boost the Gift Card category further providing immense benefits”.

T P Pratap, Chief Marketing Officer, said: “GiftBig with Gift Cards is the smart new Gifting proposition for the Indian market. GiftBig will showcase the Gift Cards of all our partner brands and be marketed through integrated marketing communication across digital & social media, cross media marketing initiatives on Radio, Print and experiential programs to the target audience. GiftBigging will be the new Indian Idiom for reaching out and connecting with friends, family and colleagues.”

Kumar Sudarsan further added, “GiftBig will work as a catalyst in further consolidating the Gift Card category and reaching out to the core target audience. QwikCilver is a proactive professional service provider. Our technology platform is built to support the best of brands in the country for the gift card segment. We are confident that this launch would help boost this segment further.”

QwikCilver Solutions was recently nominated into the FINAL ROUND for the category of "Best Prepaid Organisation in Asia" in the GLOBAL PREPAID AWARDS 2011! QwikCilver Solutions was shortlisted from host of international and national players for these global honours. QwikCilver was selected to be part of a select international team that made an Evaluatory Study in London in early October 2011 specifically for the Gift Card category.

For further information, please contact:

BUZZ Communications

Urmila Baruah

Mobile: +91-9718525147

Email: urmila@buzzcomm.in