Babyoye.com and Child magazine launch 'Babyoye Child Hunt Contest'

Company Brief

Mumbai, November 7, 2011

Babyoye.com, the leading online store for baby and mother care products has partnered with CHILD magazine to launch a child hunt contest called Babyoye Child Hunt Contest. The contest is being promoted via their website and facebook page. In order to enter the contest, parents need to send in their baby’s photographs via email to childcoverhunt@babyoye.com and subscribe to the magazine to receive it at an annual discount. The annual subscription will be available @ 46% discount to all participants. A mailer will be sent to all babyoye.com customers and entrees will be accepted until 31st January, 2012.

The selection process involves an esteemed panel of judges who will be selecting the winner for the cover page of CHILD magazine. The winner will be featured on the cover of CHILD magazine’s March, 2012 issue.

In addition to this, the winning entry gets an opportunity to participate in an exclusive photo shoot and be featured in a two page article in Child magazine.

Babyoye.com is India’s largest online retail facility, offering more than 13,000 products including leading domestic and international brands. A new concept in India, Babyoye.com enables parents with the option to buy baby products from the comfort of their own home. Apart from being a one-stop-shop for Indian parents, Babyoye.com also prepares first-time parents by providing them with a comprehensive range of internationally acclaimed high-quality niche products and services all at the click of a finger.

Speaking on the occasion, Ms. Arunima Singhdeo, Co-founder and Director, babyoye.com remarked, “We are extremely delighted to partner with CHILD magazine which is an expert on child care in India. The esteemed magazine has a vast reach and caters to a large number of parents who turn to it for expert advice. Babyoye.com aims to make life simpler for urban Indian parents and our association with CHILD magazine will help us reach out efficiently to our target audience.”

Babyoye.com has also introduced services like antenatal classes, breastfeeding, diet and nutrition programs for expectant mothers. The website offers a multitude of payment options such as cash on delivery, net banking, debit and credit card payment. Babyoye.com also offers free shipping on all purchases. These facilities especially cater to new parents in tier II and tier III cities since availability of such quality products in stores in those regions is minimal.

Babyoye.com aims to be the market and community online leader by providing high-end innovative and top quality products set in a stylized environment that educates and inspires every parent. Babyoye.com is also the leading retailer of quality merchandise for babies and parents through innovation, expertise and community involvement.

For further information, please contact:

LinOpinion

Anika Gupta

Mobile: +918879007858

Email: anika.gupta@loweandpartners.com