Harsh winter winds affect your skin, leaves it dry and rough. But this year rejuvenate your beauty, pamper your skin and enhance the radiance with ‘Emami Malai Kesar Cold Cream’ in its new avatar. In tune with the need of the season, Emami’s Malai Kesar Cold Cream is modifying the formulation by doubling its Kesar content for double fairness.
The revamped ‘fairness power’ has already floored the market with lucrative offers from Emami as the consumer can get 15 gms Fair & Handsome fairness cream worth Rs.17/- free with 60ml Malai Kesar Cold Cream worth Rs. 50/ and Malai Kesar Cream Soap worth Rs. 22/- free with 100ml Malai Kesar Cold Cream worth Rs.90/-.
The USP of Malai Kesar is its suitability for all skin tones – men and women alike. Emami Malai Kesar Cold Cream is the combination of three vital ingredients Malai, Kesar and Aloe Vera. The goodness of these ingredients makes the cream a one - stop solution for complete skin protection. The 5 power formula provides moisturizing, nourishment, protection, revitalization and a natural glow to the skin. It is non-greasy and keeps the skin hydrated without making it sticky.
Priti Sureka, Director, Emami Ltd shares, “Malai Kesar Cold Cream is now available with twice its efficacy but at the same price. We have introduced lucrative offers to keep it pocket friendly and for regular use in winter. This cold cream has been in the market for a while and its consumer response has been highly encouraging for us. Also with winter round the corner our product would be a perfect way to switch up the skin care regimen for the colder months. It will act as a shield against the chilly breeze and you can have a glowing skin full of vitality.”
During winter skin loses its shine and glow as the cold makes the cheeks pale and dehydrated. But Emami Malai Kesar Cold Cream with double Kesar content is driving home youthful healthy skin for men and women.
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