India’s first name in private sales and e-tail just completed two fabulous years! 99labels.com is celebrating this high point with special sales, giveaways and contests to mark the occasion as well as reward its loyal member base.
Since the day it started, December 9, 2009, 99labels has been synonymous with affordable, guilt-free splurging, offering premium and well known fashion and lifestyle brands at upto 90% off. The sales, the deep discounts, and the bouquet of labels offered have continuously delighted the members, and have seen memberships growing by leaps and bounds. 99labels has managed the incredible feat of playing host to sales of more than 800 international and Indian brands since its inception The number of sales breaking every day has gone up to 7-9 as compared to 3-4 at the earlier stages, and the orders have shot up to 2000 per day compared to 300-400 in the initial year.
In two rapid years of its exponential expansion, 99labels has established its presence across the globe and today boasts of offices in five major cities, including a vibrant presence in Paris and New York as well.
The successful foray of 99labels into the world of e-tailing brands at extremely attractive discounts have found many followers ready to replicate the model, but 99labels continuously captures the imagination of an increasing number of people with its unmatched offering of the right brands at unbelievable prices. Hundreds of fashion and lifestyle brands such as Diesel, Pierre Cardin, Calvin Klein, Gucci, Versace, Ritu Kumar, Tarun Tahiliani have found immense exposure and success by being featured on the 99labels platform, and newer names like Terra, Bansri Joaillerie have found a unique, cost-effective and highly visible avenue to market their products very effectively
Membership numbers are on a rapid rise and stand as of now at a huge base of over 10lakhs, with a 100% Month on Month growth. Taking fashion and lifestyle online, 99labels spurred on its interactive and dynamic communication by reaching out to members and potentials through its facebook app, the 99store which allows members the flexibility to access their favorite brands through Facebook as well.
99labels has also introduced a special loyalty club called the Club99 for those who have totaled up a spend of Rs. 9,999 or more. Belonging to Club99 affords them privileges like free shipping, 0% EMI schemes for HDFC and Citibank Credit Card Holders for purchases of Rs. 3000 and more; and an exclusive preview of the merchandise every day at 9am, an hour before it goes live for the rest of the members.
Talking about the exciting two year journey, 99labels co-founder and CEO Ishita Swarup said: “We started the concept of private online sales and it’s great to see how far the idea has come. Today we have bigger labels, more international partnerships, and smoother infrastructure to handle the growing volumes… everyone is standing up and taking notice of 99labels! Our remarkable growth and the second anniversary are great reasons to celebrate and share the feeling with all those who made this journey so exciting! ”
In the coming year too, 99labels.com, which has only grown from strength to strength, promises to give its customers the most fun, friendly and delightful brand-shopping platform that you could ever want!