IDEA powers the First Ever Audio Release on Mobile with 'Nam Anna Don'

Company Brief

Bangalore, January 5, 2012

Taking mobile entertainment to the next level, Idea Cellular, India's 3rd largest mobile operator has launched the Music of one of the most awaited films of the New Year “Namma Anna Don”, Starring Kannada superstar Ramesh Arvind today. Idea subscribers can now download popular songs of the movie on their mobile phones.

Starting today, Idea subscribers can hear/download songs from the movie through their Idea network. All an Idea customers need to do is subscribe to Idea Music Station by dialling 543213 for Rs. 30/month only. Along with this, Idea users can also set Nam Anna Don songs as their Dialler Tone by sending an SMS as 'Namma' to toll free number 53463 and then select their favourite song from the movie.

Written and directed by Ramesh Aravind, Nam Anna Don highlights the importance of "PEOPLE FIRST PROFIT NEXT" motto in Health Care in India in a lively manner.

Produced by Ravijoshi of Luv Kush productions Nam Anna Don has music by Mathews Manu. Rajesh Krishnan, Laxmi Sunitha, Shastry have lent their voices to lyrics of Shankar Raman. The songs add to the fun of this non-stop entertainer.

Mr. Siva Ganapathi, Chief Operating Officer – Karnataka, Idea Cellular along with the entire star cast of the movie 'Nam Anna Don', including lead actor Ramesh Aravind were present at the launch.

Speaking at the launch, Mr. Siva Ganapathi, Chief Operating Officer – Karnataka, Idea Cellular said, “Music is an integral part of Idea's offerings and we are always looking at innovative ways to reach out to our consumers. We are happy to launch the music for the movie 'Nam Anna Don' to take mobile entertainment to the next level, by bringing in the country's first ever music release on mobile. Not limited by location, Mobile audio release on Idea offers a unique experience - only for Idea subscribers. Idea has always strived to offer rich content to our subscribers and would continue to do so.”

Ramesh plays Dr. Arjun, inspired by Dr Rene Favlaro, an argentine doctor who introduced heart bye pass surgery with a firm conviction in healthcare, the film is full of fun, verve and nonstop entertainment. It is a madcap comedy with a touching message that will find a place in the heart of every movie goer.

Mr. Ramesh Aravind, said, “What an Idea Sirji! was my first reaction when we thought of releasing the Nam Anna Don audio on the Mobile platform. We are proud of our association with Idea Cellular and I'm sure through the mobile phone we will take the music of the movie to many music lovers across Karnataka. I am not sure if every household has a cd player but I'm sure most people have a mobile phone.”

The songs of the movie “Namma Anna Don” would be available exclusively for download by Idea subscribers for the next 5 days.

For further information, please contact:

Imprimis PR

Madhurima Mukherjee

tEL: +91-11-46668666

Email: mmukherjee@imprimispr.com