Tribhovandas Bhimji Zaveri Limited (the "Company" or "TBZ Ltd."), a well-known and trusted jewellery retailer in India, has been conferred ‘GJF's National Jewellery Award' for the Best Advertising Campaign of the Year – Print. TBZ's wedding campaign won the Gems & Jewellery awards given by the All India Gems & Jewellery Trade Federation (GJF). The Gems & Jewellery awards are given for various attributes from entries spreading over 31 categories.
Mr. R. K. Nagarkar, Chief Executive Officer, Tribhovandas Bhimji Zaveri Ltd., said, "We are honoured to receive the industry's most prestigious award for the best print advertising campaign of the year bestowed on our wedding campaign. TBZ's wedding campaign aimed to attract wedding buyers by connecting with them through community based approach for gold jewellery and aspiration based approach for diamond jewellery." He added, "The creative strategy involved the use of different community brides to showcase different products through eye catchy big size press ads to create curiosity and reach the right audience. We also used simple and straight forward language for clarity in communication."
TBZ's wedding campaign aimed to meet the aspirations of customers in Maharashtra, Gujarat, Madhya Pradesh, Andhra Pradesh and Kerala through its design, elegance, style and modernity. The ad campaign aimed to attract wedding buyers during wedding season and create a pull by showcasing different regional brides. The target audience comprised demographic profile of females 25 years and above; graduates and above with a Monthly Household Income of Rs. 50,000 and above. Showrooms were decked up internally and externally. The overall facade were made glow by putting led lights from top to bottom. It also created a wedding feel via decorations and elegant ambience. It leveraged high outdoor visibility with mass appeal mediums and premium sites.
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