Hive Entertainment Pvt. Ltd. is in the middle of a Pan-India RWA Promotion activity for Panasonic. The campaign is being run under the concept name Panasonic’s Cooking Craft. The respective promotional activity has its focus on propelling the market visibility of the latest range of Microwave introduced by Panasonic with path breaking and Innovative Inverter technology. One of its kind and revolutionary technology is yet to be provided by the contemporary market competition of the brand PANASONIC.
The activity is in process of being held in RWAs located in major spender cities across the country, namely: Chandigarh, Ludhiana, Jaipur, Mumbai, Pune, Surat, Ahemdabad, Cochin, Chennai, Vijaywad, Hydrabad, Delhi, Gurgaon, Noida, Ghaziabad & Kolkata. The Pan-India based activity saw it’s advent on 3rd February this year. The activation got its kick start from Cochin and Mumbai followed by the activities orchestrated in Delhi on 5th February, Chandigarh Punjab 7th February and Kolkata on 12th February. For the activity Agency chose to divide India in 5 different zones. The promotion is being laid out simultaneously in all Five Zones East, West, North, South & Central India. The proposed One and a half month activity is in its second leg and has reached to Pune and Ludhiana.
The Campaign is conceptualized to create an instant affinity between the Target Group and the latest product range from Panasonic. For the campaign special vehicles are customized and branded to capture maximum attention. Branded team from Panasonic are visiting RWAs every day, inviting the target group to the canter where a professional chef from brand Panasonic gives live demonstration on the latest Range of Panasonic’s Microwave by cooking sumptuous mouth watering dishes for present audience. The Campaign attracts as many as 2500 to 3000 visitors across India every day , the Team Hive at the same point is aiming at least 1.5 Lacs Visitors by the end of the activity, which is scheduled for 2 week of March.
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