Samsung announces Promotion Programme for Puja

Company Release, September 13

NEW DELHI

Digital technology leader, Samsung India today announced the launch of its Promotion programme for the festival period. For the forthcoming festival period, the company has launched a slew of hi-tech AV products – LCD, Plasma, DLPÔ TVs and Home Theatre Systems and announced its consumer promotion, Samsung ‘Pehla Kamaal, Doosra Dhamaal’ offer. The consumer offer, ‘Samsung Pehla Kamaal, Doosra Dhamaal’, is available in the East between 15th September ~October 31, 2005 and in the Rest of the country between 25th September ~10 th November 2005.

Samsung today announced the launch of 2 new 42” Plasma Panels; 3 new, advanced Slim LCD TVs in 20”, 26” and 32” screen sizes, as well as a 50” Samsung DLPÔ TV. Samsung’s 549 billion colour display Plasma Panel uses a 13 bit processor to create a contrast ratio of 10,000:1 and the highest brightness level in the industry of 1500 cd/m². Powered by Samsung’s state-of-the-art DNIeÔ engine, Samsung Plasma has broken the existing bounds of innovation to give more vivid colour and flawless realistic images. The Samsung PS42S5 model, which is HDTV Ready, is priced at Rs.2, 40,000/- while the PS42D5 is priced at Rs.2, 00,000/-. With the introduction of the new models Samsung Plasma Panel range is available in screen sizes between 42”~63”, priced in the range between Rs.2, 00,000/-~Rs.9, 00,000/-.

Samsung’s new advanced LCD range, available in 20” 26” and 32” screen sizes, uses 10 bit processing method and 3.2 billion colours to ensure a more natural and vivid picture that is much closer to the original source image. With a 3000:1 Dynamic Contrast ratio, Brightness Sensor, Wide Viewing Angle 170º/170º and HDTV Ready functionality, the Samsung LCD TV guarantees vivid, razor sharp images. The Samsung LCD models are priced at Rs.44, 990 for LA20S5 (20”), Rs.69, 990/- for LA26R5 and Rs.109, 990/- for LA32R5. The Samsung LCD TV range is priced in the range Rs.44, 990/-~Rs.2, 40,000/- (20”~40” screen sizes). Sates Mr. Zutshi, “ We expect the value contribution of our hi-end CTVs to our total CTV range to grow to 10% this year from around 4% level last year”.

The Samsung 50”DLP TV, SP50L7, with Samsung’s unique DLP optical technology provides exceptionally vivid and clear images. It comes with a modern and unique design; 1280x720 HD Resolution; Contrast Radio of 3000:1 and SRS TruSurroundXT, which generates 5.1 Channel digital surround sound from 2 channels of sound, providing movie theatre quality sound in your living room. It is priced at Rs.2, 35,000/-. The Samsung DLP TV range is available in 50”, 56” and 61” screen sizes, priced in the range between Rs.1, 75,000/- to Rs.2, 50,000/-

Samsung today also announced the launch of three new Home Theatre models in the Indian market. The flagship model of the new Home Theatre range introduced by the Company is the HT-P1200, the world’s first HDMi and USB Host Home Theatre System. The HT-P1200 model comes with 800 W, 5.1 Channel Sound Output; world famous Faroudja, DCDi Progressive Scan technology for cleaner edges and less graininess and SDSM-EX for enhanced 360° Surround Sound. It has a High Definition Multimedia Interface (HDMI) for 100% Digital to Digital Signal transfer. The HT-P1200 comes with a USB Host that works with any device that supports ‘Plug and Play’. The HT-RP16 delivers powerful surround sound from one compact RRSSÔ or Rear Reflecting Surround System. 5 Speakers can be attached as one in a compact cabinet to deliver rear reflecting surround sound or they can be detached and separated conveniently for the user to enjoy conventional 5.1 Channel Speaker System. The HT-TP33, offers Direct USB Input & Play and total power output (RMS) of 500W. While the HT-P1200 is priced at Rs.68, 000/-, the HT-RP16 is priced at Rs.16, 900/- and HT-TP 33 is priced at Rs.23, 900/-. “We are aiming at a market share of 30% in the Home Theatre category this Year”, states Mr. Zutshi.

The Samsung ‘Pehla Kamaal Doosra Dhamaal’ Consumer Promotion announced by the Company for the Festival season, is a scratch based promotion, with a difference. As part of this promotion, any customer buying a Samsung Audio Videol or Home Appliance product gets 2 chances to win exciting gifts instead of one. The First Scratch or the ‘Pehla Kamaal’ reveals to the customer the Sure shot or the assured gift he/she has won. The Sure Shot gift options include a Copper based Utensil set, 5 piece Parka Container set, Microwaveable Lunch Box and an Electric Kettle. The Second Scratch or the ‘Doosra Dhamaal’ reveals the Bumper Gift that a Lucky customer can win. The Gift options for the Second Scratch include Samsung products like the hi-end Side-by-Side refrigerator, 26” Samsung LCD TV, Samsung Microwave Oven, Samsung DVD Player and a Rs.1500 Gift Voucher from Reebok. Purchases above Rs.50, 000/- will entitle Samsung customers to two scratch cards, so that they win two assured gifts and get two chances to win the Bumper prize. Gifts worth Rs.20 Crores are being given away during the Promotion. States Mr. R. Zutshi, Dy. Managing Director, Samsung India, “The new range of hi-end televisions being launched today coupled with the Special Festival offers will help boost sales during the Promotion period. We expect to sell 500,000 CTVs and do business worth Rs.625 crores during the promotion period”.

For further information please contact:

Ruchika Batra

General Manager, Corporate Communications

Samsung India Electronics Pvt. Ltd.

Ph: 011-51511234

Email: ruchika.b@samsung.com Email:ruhee@integralpr.com/ pallavi@integralpr.com

Ruhee Dhar / Pallavi Das

Integral PR Services

Ph: 51680681

Mob: 9818102377 / 9810712429