Kellogg's India, the Indian subsidiary of Kellogg Company, manufacturer of ready to eat cereal and convenience food is set to launch a new television commercial with Bollywood actor and brand ambassador for Chocos, Karisma Kapoor.
The ad has been conceptualized by JWT and has been executed by the production house Corcoise. It has been directed by Sandipa Rakshit, whose debut film, a TVC on a popular health drink won her a bronze at the Abby's.
Sandipa was born in Kolkata, schooled in Tagore's "Shantiniketan", graduated with honours in Russian from JNU New Delhi and got her Masters in Communication from Hyderabad Central University. As network creative head of MCC, her fresh ideas and approach to news and television promos was recognized with a dozen Promax golds and silvers at Promax World New York, Promax Asia Singapore and Promax India, Mumbai.
According to Prasoon Pandey who leads the creative powerhouse - Corcoise, "Film making is like telling stories - You reveal your story bit by bit by keeping interest alive". Given a limited time to make an impact with a television commercial, the team is more than pleased with the way the commercial has turned out.
Brand Ambassador Karisma Kapoor plays caring mother once again in this ad film. Kapoor says "Kellogg's Chocos not just provides taste and nutrition but I think is also a convenient snack for all mothers. I am glad to have this opportunity to be a part of a trusted and respected brand, a brand I have known forever which believes in making nutrition available and affordable to all." The team at Corcoise anticipates that the TVC will be successful in conveying the same to its ever growing target audience.
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