Lifestyle boutique store Bloom opens its first outlet at DLF Promenade

Company Brief

New Delhi, March 14, 2012

"Bloom" brings in the magic of New York fashion in the heart of New Delhi opens its first outlet in India at DLF Promenade, Vasant Kunj. The shop is located at DLF Promenade mall, Vasant kunj, right next to the food court.

A walk inside the store, takes you through the chic and sophisticated style of a High-street in a fashion capital spoken subtly, through the black and white pictures of New York and Paris, making even that one glimpse intriguing. The walls are adorned with distressed mirrors dotted with butterflies and massive letters spelling out the shop's identity "Bloom" showcasing everything from dresses to tongue-in cheek T shirts, delicate jewellery to trendy home accessories.

According to Aarti Mittal, director at Bloom Store, "Do you ever find yourself envying those jet-setting divas who casually mention that they picked up their stunning outfit at some 'darling little boutique in New York'? Well, pout no more, help is at hand. And it's not 7,000 miles away!"

She further adds, "No matter what your personal style, there is something for you. Fancy some vintage? Check. Consider yourself kitschy? Check. Looking for something formal for Saturday night? You got it. Brunch on a sunny day? It's all there and amazingly enough, all under Rs 7000. You've got to see it to believe it.And while the dresses are signature and flown in every few weeks from New York, according to Mittal it's the Tees that are the real hot favourites right now. City girls just love the witty humour and irreverence.The David and Goliath T-shirts are flying off the shelves!And they are priced at only Rs 1500. Not to mention the Hardtail Forever yoga pants, that are currently a rage in Bloomingdales and Bloom, alike!"

Bloom has tied up with fiercely popular American brands like Crooked Monkey, Knock Knock, Baggu, Hardtail Forever and many, many more so that Delhi fashionistas don't have to wait until their next foreign trip to step out in mode. Bloom packs in the latest trends with their best sellers being dresses, which are not chosen on a whim. The store has an assortment of dresses to choose from, that flies in from the Big Apple every two months. Matching tastes or choices and meeting needs from Vintage, Kitsch, Formal, club-wear or a sundress, Bloom's got something for everyone. With the summers stepping in, tees are the hot favorites right now. With all the quirky quotes and witty humour, girls love the "in-your-face casualness".

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Simran Bawa

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