After foraying into the eye wear category with a stylish optical range last year, Nickelodeon is back with a new collection of eye accessories this summer. The channel, in association with Ganko Opticians has launched an all-new range of funky sunglasses with their most popular Nicktoons - SpongeBob SquarePants and Ninja Hattori, with Dora soon to follow.
The world's favorite beach character SpongeBob SquarePants and the fearless Ninja Hattori eyewear are available in vibrant colors like red, blue and yellow and young fashionistas can choose from over 35 styles with over 250 SKU options! This new eye gear range is moderately priced between Rs 650 and Rs 900 and is available across all major optical stores in the country. Nickelodeon will also introduce 30 more new styles of Dora the Explorer sunglasses soon!
The entire collection of polarized sunglasses has the perfect mix of style, elegance and quality. Different shapes, sizes and bright hues make these sunglasses suitable for the blistering summer. Each pair is completely hypoallergenic, has a special protective UV coating & features colorful character details on the temples.
Commenting on this new range, Sandeep Dahiya, senior vice president - consumer products and communications at Viacom 18 Media said, "The eye wear range we had launched with Ganko last year was very well received and appreciated by our consumers. The launch of the sunglasses range is the next logical step. The entire collection is colorful, vibrant and depicts the key characteristics of our famous Nickelodeon characters – SpongeBob SquarePants, Ninja Hattori and Dora the Explorer."
Bhavin Kothari, director at Ganko Opticians, added, "Nickelodeon is one of the leading kid's channel in the country and we are happy to continue our association with them in another new category. Ganko, already being the market leader in eye wear category has always done things differently by combining latest trends with new techniques. We hope that this new range is equally popular among the kids as the previous one. We are sure that Nicktoon's appeal and Ganko's 70 year old experience will help change the way kids wear their eyewear."
This association with Ganko Opticians will include a 360-degree marketing promotion that will include on-ground activities, digital and radio that will help in consumers engagement. To get kid's excited, Dora the Explorer will also be visiting Mumbai, Hyderabad, Chennai, Delhi, Kochi, Bangalore and Lucknow for a month long promotion, where she will visit prominent optical stores and interact with her little fans!
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