Tanishq launches Glam Gold collection

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afaqs! news bureau
New Update

Company Brief

New Delhi, May 3, 2012

Tanishq, India's largest jewelry brand recently launched their exclusive range of gold collection titled Glam Gold. The recent Glam Gold Collection is inspired by traditional Nakkashi technique of Tamil Nadu & elaborate Rajasthani kundan and enameling and fuses them together in a contemporary manner. The collection comprises of wide range of products including earrings, ear studs, bangles, pendant-earring sets and necklace sets.

Priced at Rs 29,000 onwards, the collection is available at select Tanishq outlets across the country.

More about Glam Gold:

Targeting the modern-day woman who is firmly rooted to her Indian values, Glam Gold collection attempts to break the believed notion of gold jewelry being an accessory for traditional ceremonies only. The designs attempt sophistication in style, with traditional Nakkashi technique of Tamil Nadu, elaborate Rajasthani kundan & enameling engraved on gold surface in intricate floral designs. The fusion of these age old techniques in highly contemporary and chic forms, which are geometrical in nature, challenges the conservative approach taken traditionally towards handcrafted jewelry.

For further information, please contact:

Edelman

Vaishali

Mobile: 91-8800133299

E-mail: vaishali.sudan@edelman.com

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