Fashos.com introduces innovative personalised store concept

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afaqs! news bureau
New Update

Company Brief

New Delhi, May 4, 2012

Online footwear retailer Fashos.com allows online shoppers to create their very own online shoe stores!

Fashos.com has a surprise waiting for online shoppers! When you register on the site you are prompted to create your very own personalised shoe store, stacked with shoes of your choice. It's the smarter, better and faster way to find that right pair of shoes that you have been searching for. Imagine stepping into a store at the click of a button where whatever you see, is stuff you like and relevant to your taste and preferences? Amazing! Not just us but over a lakh registered users at fashos.com think the tool adds immense value to their shoe shopping experience at Fashos.com.

Around 40 per cent of all shoes sold on Fashos.com are from personalised user created stores or 'My Stores'. It is a more intelligent way to shop for shoes online. Reason? You don't need to go through pages and pages, annals of irrelevant products that you are disinterested in. Now create your own shoe store and treat yourself every time you come to Fashos.com with a personalized shoe shopping experience. It's relevant. It's intuitive. It's a time saver. It's more a more efficient way to shop for shoes!

"From a marketing stand point, it's a clear differentiator in our category. It drives conversions for us and delivers value to our users. In fact based on this uniqueness driver, Fashos.com is positioned as 'The Smart way of buying shoes online'. It's our USP and we are seeing immense traction wrt repeat purchase via these personalized showcases," says co-founder Navin Joshua.

A trend that started in emerged geographies and more mature markets in the west, is being picked up by consumers closer home in India and the benefits of personalised shopping is something that many online shoppers are gradually seeking in India market. Encouraged by the trend, Navin Joshua and Sumit Agarwal - the two co-founders, came together to launch India's No.1 Personalized online shoe shopping experience - Fashos.com. With over 40 brands and 3000 SKUs, they host has all the lifestyle footwear brands a young, fashion conscious shopper would want by way of a product offering. The personalized tool is intuitive and every time a user visits his/her My Store, the shoe selection is a refreshed one based on season, styles and time of year.

The world loves Personalized attention, why not in shoe buying? Its here to stay and the player who takes pole position with this positioning takes it all! Fashos.com is a shoe shopping online vertical that can add that zing to your shoe shopping experience. What are you waiting for log on to www.Fashos.com and create your very own My Store now.

For further information, please contact:

Mavcomm Consulting Pvt. Ltd.

Jitender Bhasin

Mobile: 09711983594

E-mail: j.bhasin@mavcommgroup.com

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