Bandra’s Amphitheatre at Carter Road was a mesmerizing sight for many as the sky was illuminated with a glow emanating from the sacred love of a mother and child! P&G – the brand that is dedicated towards making the life of mothers easier through their range of products provided a unique platform for kids to thank their moms on the eve of Mother’s Day. Gorgeous actress Dia Mirza and Prachi Desai flanked by their very proud mothers graced the event. Dia Mirza and Prachi Desai sparked off the event when they penned their mothers’ wish on the wish lanterns and set it afloat in the sky! They were promptly joined by many other kids repeating the gesture and pledging to fulfil their Mother’s wish by penning them on their own wish lanterns.
A global survey commissioned by P&G across 12 countries in the Asia Pacific revealed that 55% of respondents in India expressed appreciation to their mothers infrequently whereas 23% of respondents in India could not even remember the last time they thanked their moms. The startling findings from the survey lead to the “Thank You Mom” campaign by P&G, creating a platform for children to thank the unsung heroes of their lives – their mothers!
Dia Mirza expressing her gratitude to P&G said: “My mom has been my biggest inspiration and my biggest support all through my life. I owe everything I have, to her. P&G is truly dedicated to touching and improving consumers’ lives and the ‘Thank You Mom’ campaign is a testament to this.I truly believe this is a great campaign, and it gives each one of us the perfect platform to tell our mothers how much we love them & how thankful we are to them.”
“Traditionally, across many cultures in Asia, mothers are considered to be the backbone of the family. But according to the P&G survey, it has come to light that 55% of Indians thank their mothers infrequently, and do not acknowledge the sacrifices they make. I’m very thankful to P&G for addressing this, and in turn giving us an opportunity to show our gratitude towards our moms. It is an honour for me to be involved with this great movement that recognizes moms across the country, and acknowledge their every day efforts to help their children succeed. My mom has been my philosopher and guide in every step of my life. I urge everyone to express gratitude towards their moms by fulfilling a wish for them this Mother’s Day”, said Prachi Desai.
The ‘Thank You Mom’ campaign was launched in conjunction to P&G’s Global partnership with the Olympic Movement to sponsor the next 5 Olympic Games till 2020. The company used this platform to honour and thank not just the moms of Olympic athletes, but every mom who does whatever it takes to make her child’s life the best it can be. We all know that whoever we are today, whatever we have achieved - we owe it to our mothers. And they all deserve to be thanked. P&G recognises the silent sacrifices that each mom makes in raising her child and provides a rare opportunity to everyone to thank their moms; with a deed, an action a gesture that we seldom express through this unique platform.
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