Vivel 'See the World' Contest

Company Brief

New Delhi, May 28, 2012

Vivel, ITC’s leading personal care brand has yet again raised the bar to provide a unique brand experience to its customers. Vivel caters to the intrinsic beauty needs of the modern Indian woman, thereby giving her the confidence to fulfill her aspirations – ‘Choo Lo Aasmaan’. In line with this brand philosophy, Vivel Soaps announced Vivel ‘See the World’ contest in March this year. 10 winners could win the family dream holiday to Switzerland, Paris and Italy and 100 lucky Vivel consumers will win an indulgent vacation to Goa, Tirupati and Shimla. In addition to the host of holidays, every correct Vivel unique code message will win consumers a plethora of exciting gifts. Ms Madhuri Singh from South Delhi’s Mehrauli area was announced the winner for a Goa trip today.

Every individual and valued Vivel customer can participate in Vivel ‘See the World’ contest, which is on till the 30th of June 2012, through a simple process. There is a unique code mentioned on ‘Vivel See the World’ carton packs of Vivel soap variants. Participants just need to SMS the 6 digit alphanumeric unique code as VIVEL<>UNIQUE CODE to 9222281111 or register their unique code on the website www.vivel.in/seetheworld.

Vivel ‘See the World’ contest is an initiative with an endeavor to engage with consumers across India and gift them with an opportunity to reach for the stars. The contest is open to all Vivel customers across India except in the states of J&K and Tamil Nadu.

Vivel soaps invites you to live your dream holiday with your family!

For further information, please contact:

Corporate Voice | Weber Shandwick

Divij Krishna

Mobile: +919654776017

Email: divijkrishna@corvoshandwick.co.in