Colgate-Palmolive introduces Palmolive Thermal Spa Skin Renewal and Aroma Sensual

Company Brief

New Delhi, May 30, 2012

Colgate-Palmolive (India) Limited, today announced the launch of two new Palmolive body wash variants - Thermal Spa Skin Renewal and Aroma Sensual – that extend a truly indulgent shower experience to users. The new body wash variants have been introduced as part of the Palmolive Aroma and Palmolive Thermal Spa range.

Thermal Spa Skin Renewal is a refreshing body wash that delights the skin and is specially formulated to provide a spa like experience at home. Its unique ingredient - crushed coconut beads, acts as a natural scrub to cleanse the dead cells; while the goodness of jojoba butter moisturizes to leave behind naturally beautiful and radiant skin. The heady fragrance of the body wash is inspired by the tropical mix of cool waves and warm sands on lazy summer days. With Palmolive Aroma Sensual, consumers can indulge in the sensuality and vibrancy of the luxurious Moroccan Rose essential oil made potent with ginseng extracts that leave the skin feeling soft, supple and lightly fragranced.

Announcing the new introductions, Ms. Rekha Rao, V-P Marketing, Colgate-Palmolive (India) Limited, said, “Every woman wants to enjoy a spa like experience at home and at the same time feel sensual. Given today's fast paced lifestyles, women are looking for quick ways to pamper themselves and unwind after a hectic day. A good bath experience provides the new age woman that much needed rejuvenating boost for the day and good products enrich that experience. With the launch of these body wash variants we are offering the consumer interesting and refreshing shower experiences.”

Palmolive Thermal Spa Skin Renewal and Palmolive Aroma Sensual will be available at all retail stores across the country. Packaged in attractively designed bottles to extend itself as a stylish bathroom accessory for the modern day woman, the new releases are both priced at Rs.125 for 250 ml.

For further information, please contact:

Edelman India

Kabita Mukherjee

Mobile: +919717583030

Email: kabita.mukherjee@edelman.com