Amra Remedies Ltd., the emerging pharmaceutical and healthcare company, today launched a unique Toilet Seat Sanitizer Spray named elavO in Mumbai. This is a first of its kind product and will be followed by other innovative health care products that the company plans to introduce in the Indian market shortly. The product was unveiled by television actress, dancer and performer, Ms. Sanjeeda Sheikh, who is also the brand ambassador, at a press conference today.
The word 'elavO' has its origin in Latin & means 'clean' or 'washout' or 'be cleaned'. elavO toilet seat sanitizer spray is a rubbed IPA formulation that starts action within 5 seconds of application and ensures protection from 99.9% disease causing germs that are commonly found in toilets. elavO is particularly effective against Urinary Tract Infection (UTI) and is also a strong deodorising agent, eliminating foul odour common in most public toilets. elavO is available in three refreshing fragrances namely Freska, Clinica & Limee. Conveniently packaged in 75ml bottles, and priced at Rs. 99, the product is easy to carry and use.
In his detailed presentation about the research and study on the UTI in India and the most vulnerable section of the society, Mr. Arijit Sen, GM, Amra Remedies, highlighted the shameful condition of the current public sanitation system and the use of elavO as an effective means to counter this condition. “As per the latest reports by National Institute of Diabetes, Digestive and Kidney Diseases of the National Institute of Health (USA), 50% women suffer UTI at least once by the age of 30. 20% of them are at a risk of repeat infections. Yet, there is nothing they can do to guard themselves against this common and dangerous infection that has the potential to cause renal complications. This was the reason that we felt the need for this revolutionary product. Our vision is to make elavO toilet seat sanitizer spray a must-have personal hygiene product for all.”
While speaking at the press conference, Ms. Sanjeeda Sheikh (Brand Ambassador) said, “Personal hygiene and cleanliness is of paramount importance especially for women and senior citizens who are prone to infections. In this era of working women and increasing business and holiday travel, everyone needs a sanitized bathroom. elavO is truly a boon for almost all sections of Indian society who use public toilets frequently. Ever since I have found this, it has been my constant companion!”
elavO toilet seat sanitizer spray will be available at select modern trade outlets across Mumbai, Delhi- NCR, Bengaluru, Hyderabad and Kolkata. The product is aimed at not just young and working women but also frequent travellers, senior citizens, sick patients using bed pans, and people with low immunity. It will be available at select Food Bazaar (Future Value), Reliance Retail, Spencer's, Health & Glow, Food World, Hyper City and Star Bazaar (Tesco) outlets, among others, across the country.
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