Windows Phone ups its Bollywood Quotient with BIGFLIX

Company Brief

Mumbai, August 30, 2012

Have you ever had that incomplete feeling at the end of the day, just because you missed your daily dose of cinema? Then BIGFLIX has the answer for you! BIGFLIX is all set to up the Entertainment Quotient for Windows Phone users by launching its app for them. With this launch of the BIGFLIX App on Windows Phone, users across the world can have their daily dose of entertainment with 1000+ movies.

BIGFLIX.com, India’s largest movie on demand service offers audiences not just the best assortment and extensive catalogue of multi-lingual Indian movies, but also hand-picked latest Indian films - within 15 days of its theatrical release. Recent blockbuster hits like Jism 2 and popular movies like Bodyguard, Fashion, Love Sex Aur Dhokha, Wake up Sid, We Are Family, Force and many more can be watched at the user’s convenience - anywhere, anytime.

BIGFLIX app can be downloaded free of cost by Windows Phone users by going to the Windows Marketplace and a simply clicking on the app. Users can subscribe to watch full movies and the same logins would also work on PCs and laptops, Tablets and other smartphones.

BIGFLIX is the first Indian video-on-demand app available on Windows Phone, featuring full length movies across all major Indian languages Hindi, Tamil, Telugu, Malayalam and others in DVD like quality. With the launch of the new range of mobile devices – powered by Windows Phone, Microsoft is aiming to strengthen its position in the global smartphone market. In the last year, mobile devices running on Windows Phone 7.5 have become hugely popular among smartphone users in India. The OS has been built to let users enjoy rich and seamless multimedia experience on mobile devices, which is leveraged by apps like BIGFLIX.

Speaking on the launch, Mr. Shreyash Sigtia, Business Head, BIGFLIX said, “Microsoft has set technical specifications for all their devices, which lend themselves well to high-quality content on all the smartphones powered by Windows Phone. With the mobile platform becoming popular with high-end smartphones users globally, BIGFLIX aims to fulfill the need gap of Indian movies on Windows Phone. I am sure that the BIGFLIX app will be able to achieve the same success it has witnessed on iOS and Android on the Windows Phone platform too.”

Sharing his excitement, Mr. Vineet Durani, Director - Windows Phone Business Group, Microsoft Corporation India Pvt. Ltd. said, “All of us love our daily dose of movies and Bollywood and BIGFLIX gives you yet another compelling reason to stay glued to your Windows Phone. With no ads and no breaks between you and the latest film; watching films via BIGFLIX is pure pleasure.”

Windows Marketplace has been growing rapidly with more than 100,000 apps in less than a year since the launch of the Windows Phone 7.5 in India.

For further information, please contact:

Moes-Art

Sonam Shah

Tel: +91-22-65245716

Email: sonam@moes-art.com