Mobile Marketing Association Forum India 2012 to set stage for a smarter tomorrow

Company Brief

Mumbai, September 4, 2012

Today, the Mobile Marketing Association (MMA) announced the inaugural India edition of the premier global Mobile Marketing Association Forum, the MMAF India 2012, to be held from September 20-21, 2012 atThe LeelaKempinski,Ambience Island, National Highway – 8, Gurgaon, Haryana, India.

The first Mobile Marketing Association Forum India 2012 will bring together leaders in the industry who are focused on building mobile campaigns around branding, engagement and analysis, for a Smarter Tomorrow.

India holds huge potential for mobile advertising growth globally, being the world's second-largest mobile market with over 903 million users (January 2012), and home to one of the largest and fastest growing mobile marketing markets, currently pegged at over INR 100 crore, expected to reach INR 144 crore by 2013.

Speaking on the first MMAF India 2012, Rohit Dadwal, Managing Director, Mobile Marketing Association – Asia Pacific, said, "Mobile is an integral part of the life of every Indian, and there is tremendous potential for brands to connect with consumers on their favourite device. India is now ready to look at the future of mobile for a smarter tomorrow and we hope this event we hope will pave the way for the next generation of engagement."

MMAF India 2012 will have over 200 Indian and international delegates come together for an unparalleled programme that will celebrate the way the mobile channel is redefining marketing. Each session will feature industry experts representing the key players in the mobile marketing ecosystem—Brands, Agencies, Technology Innovators, Publishers & Operators, as they share their learnings and best practices. The focus will be on tapping mobile as a critical marketing channel for building smarter campaigns leading to smarter branding, smart sales and ultimately a smarter tomorrow.

For further information, please contact:

Candour Communications

Tanuja Nigam

Mobile: +919324045150

Email: tanuja@candour.co.in