Mr. Sandipan Ghosh is a brand marketer who specializes in organizational brand strategy. His work as marketing spearhead combines effective business strategy, core vision and communication strategy, to provide organizations with a sense of unique identity that becomes a constant source of competitive advantage. Mr. Ghosh has spent close to 2 decades in FMCG marketing and his most recent assignment was as the Global Head of Marketing for Tiffany Foods, based out of UAE.
The appointment of Mr. Sandipan Ghosh as Assistant Vice-President, Marketing for the consumer brand division of Ruchi Soya Industries Ltd., is in consonance with the group’s recent thrust and growth plans in the Health and Nutrition segment. Featuring among the top 5 FMCG players in India, and also featured among World’s top 50 fastest growing FMCG companies, Ruchi Soya Industries Limited is the flagship company of Ruchi Group of Industries. Besides being a leading manufacturer of high quality edible oils, vanaspati, bakery fats and soya foods, Ruchi’s flagship brand Nutrela (soya chunks, granules and soya flour) is the largest selling soya foods brand in the country.
After gaining three years of international experience based out of Dubai, Mr. Ghosh is returning to his home soil to take up this assignment with “Ruchi Soya Industries Ltd” (The makers of brand “Nutrela”). He will spearhead the marketing function for their consumer brand division based out of Mumbai. “We have been in discussions about the future growth plans of the company and I am glad to be part of the implementation part, that will help to achieve the goal of unprecedented growth and market share in our segment,” Mr. Ghosh stated about his new appointment.”
Mr. Ghosh’s international experience and success in the food industry made him the natural choice for this appointment. He has in the past worked and spearheaded Brand and Marketing functions at Best Indian and Global Brands like MTR Foods, Tata Salt, Mother Dairy, Dhara and Safal in India, Electrolux in Singapore and until recently, Tiffany Foods in the UAE.
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