FabAlley.com launches its new Apparel line

Company Brief

New Delhi, October 05,2012

FabAlley.com, India’s trendiest online store has just launched its Apparel Collection. The category consists of some fabulous tops and dress.

FabAlley is into its 5th month of operation and has forayed into the apparel category with affordable and up-to-date tops and dresses. The collection is reasonably priced between Rs 650 and Rs 2000. Polka prints, Lace, Peplum, Peter Pan Collared Dresses and Sheer blouses are the highlights of this collection. Co-founder, Tanvi Malik says “After building a strong base with our accessories, foraying into Apparel was the next logical step. The demand from our customers for FabAlley Clothing was also very strong. The Apparel Collection, barely a day old, is already flying off the shelves.”

FabAlley has already carved its niche with the 20-something demographic in the country with its trendy and affordably priced bags, shoes, jewellery and accessories. The site attracted more than 60,000 visitors in the month of September and has witnessed a 50%+ month on month growth ever since it started operations 4 months back.

Faballey has received tremendous response in the last 4 months from the fashion community and consumers as it is the first Indian online store that aims to bring the latest runway trends to India at affordable price points. Co-founder, Shivani Poddar says “Faballey has witnessed tremendous growth in a short time not only because of the products but also because the site is very high on engagement. The site has a style quiz which helps determine the customer’s style personality, Ask a Stylist’ service, style tips and latest fashion trends through the faballey blog and much more”.

For further information please contact:

FabAlley.com

Surbhi Sethi

Mobile: +919711831001

Email: surbhisethi@faballey.com