Electrolux launches exciting festival promotion

Company Release, October 6

NEW DELHI

This Diwali to help customers’ make their dream come true, Electrolux Kelvinator Ltd. today announced the launch of ‘Tathasthu Baba’ - an exciting Diwali Scratch Card promotion. ‘Tathasthu‘ which is a Sanskrit word, literally signifies ‘granting of a wish’ and ‘Baba’ signifies ‘saint’. Therefore, Tathasthu Baba is that magical and mystical saint who has the power to grant everyone’s wishes. Through this promotion, Electrolux is bringing alive its brand proposition of making the dreams come true.

With the ‘Tathasthu Baba’ promotion, Electrolux is eyeing an overall sales growth of 40% during the festive season. The company is also targeting to achieve over 300% growth in microwaves category, 150% growth in air conditioners category.

Electrolux has announced an assured prize with every purchase. Customers can try their luck and win high value prizes ranging from Hyundai Getz, Hyundai DVD Players, Swatch wrist watches, Electrolux refrigerators, Electrolux washing machines, Electrolux split air conditioners and Electrolux microwaves. Minimum value assured prize is worth Rs. 799. In addition, the company will offer attractive exchange prices on high end frost free refrigerators, fully automatic front loading washing machines and split air conditioners. Special prices would be offered on microwaves and semi automatic washing machines.

Electrolux has ear-marked heavy promotional spends to the tune of 10% of total festival turnover for the ‘Tathasthu Baba’ scratch card promotion. The Marketing strategy encompasses both, a mass media campaign as well as ground level activations to create hype and excitement amongst the customers. This will be achieved through high frequency advertising backed up by in-shop promotions, exciting radio contests, shopping mall promotions etc. The company will also explore micro marketing through SMS and e-mailers.

Announcing the special offer, Mr. Anirudh Dhoot, Managing Director, Electrolux Kelvinator Ltd. said, “Electrolux is all about making your dreams come true. With the ‘Tathasthu Baba’ promotion we will take our “Sapney Nikhare, Jeewan Sawarey” positioning to a new dimension. Our customers will be able to buy Electrolux products at dream prices & also have a chance to win fabulous prizes.”

Electrolux continues to offer innovative products with world class technology to its customers. Last year the company entered new categories like microwaves and air conditioners and virtually redefined the categories, capturing impressive market shares in such a short span of time. It is also posting an extremely impressive performance in high growth segments like frost free refrigerators & fully automatic front loading washing machines.

For further information, please contact:

Ramnika Jain/Gunjan/Santanu

Corporate Voice/Weber Shandwick

Ph: 011-26936834

Mob: 9810501794

email: ramnika@corvoshandwick.co.in