India's first sponsorship marketing platform

Company News

Mumbai, October 12, 2012

The Sponsorship Company is a web based platform which helps individuals, organizations and institutions connect to brands across the country. The Sponsorship Company is an initiative by certain key stakeholders who have collectively spent over 25 years in the sponsorship industry. The company invested in research to understand this space and gathered information from sponsorship seekers and potential brands in order to create this platform.

From helping you develop a customized sponsorship proposal to making sure that the proposal reaches the brand custodians, the sponsorship company is the largest online sponsorship platform in India, with over 200 brands as clients. Iconic brands like Toyota, Dabur, Redbull, Kotak etc have come on board as clients thereby adding credibility to the platform.

How it works is once you post a proposal, based on the category of the proposal the platform reaches out to brands those have enrolled in those categories. If the sponsor shows interest in the proposal then the platform acts as a medium between the seeker and the sponsor to close the best deal. The platform also offers product development services that help sponsorship seekers to make custom made proposals as per their needs.

A company spokesperson, Mr. Subramanian Iyer said "It was about time the country launched a platform such as this. The whole sponsorship process is very ad hoc. Our vision was to launch a platform that connects the sponsorship seeker to all the top brands in the country all under one single platform. We are confident that in the long run thesponsorshipcompany.in will be one of the pioneers of sponsorship marketing in the country.”

Commenting on the platform, Nikhil Chinappa, Renowned Celebrity said, “Over the past few months there has seen a huge explosion in consumer interest one specific area - dance music. As people who live and breathe in this space, we can see clear opportunities for brands to engage with this audience, in a way that is personal and interactive. I believe that The Sponsorship Company will help us connect with brands who understand the relevance of music to their consumers' lifestyle. This will allow us to create unique solutions and original concepts for these brands that allow for continuous engagement with their consumers.”

Commenting on the platform Paritosh Bhandari( Head Marketing and Strategy, Globus Spirits) said, " Thesponsorshipcompany.in is a first of its kind platform that helps a brand to keep itself abreast of all the interesting proposals in the market at one go. As the world is getting more and more networked, it will be companies that reduce ‘time and effort' and provide ‘quick, real-time solutions' that will steal the show. To me, Thesponsorshipcompany is doing exactly that for clients and is constructing relevant platforms for brands to build their franchise. In the long run the platform will definitely be a pioneer in structuring the way sponsorships function in the country. It is about time we have something like this and I wish them luck in their unique endeavour"

Sponsorship seekers can log onto www.thesponsorshipcompany.in to access any information on the platform and to post their proposals.

For further information, please contact:

The Sponsorship Company

Subramanian Iyer

Mobile: +919920338823

Email: subu@thesponsorshipcompany.in