Leading handbag brand LAVIE has launched their latest TV commercial featuring brand ambassador Kareena Kapoor. Conceptualized by TBWA, the ad captures the tempting range of LAVIE, and how women are helpless to its irresistable handbags.
An extention to the previous ad campaign which was based on the many moods of a woman, this campaign highlights how LAVIE overpowers the denial of shopping. The TVC beautifully captures Kareena in denial mode whenever she comes across the latest LAVIE - be it a hobo, a clutch, a laptop bag or a leather bag, while she ultimately succumbs to the urge to own that next perfect bag.
Sandeep Goenka, Chief Operating Officer – Bagzone Lifestyles Pvt. Ltd. said, “Kareena Kapoor, the eternal diva and style icon of the country has added an oomph factor to this brand. She is just like any other woman who is perplexed when it comes to buying handbags as the choice is endless. LAVIE offers contemporary handbags for every ocassion and is designed keeping in mind the many moods of women. We are certain that our consumers will relate to this TVC, as it accurately depicts a great shopping experience.”
Rahul Sen Gupta, National Creative Director of TBWA, India said, “No, no, no, maybe, yes’, that is the mind of a woman when she goes shopping. We captured this insight through Kareena's wonderful performance as a girl-next-door, going through great denial and great desire at the same time, in a LAVIE store.”
Added Shakun Batra, “Kid in a candy store' was the first thought that came to my mind when TBWA narrated me this wonderful thought. The team in TBWA were extremely clear of the approach and with a performer like Kareena, I'm not sure if I can take any credit for how sweet and charming the campaign has turned out to be. Its been a pleasure to work with the TBWA team and for a brand like LAVIE.”
With international runway trends as an inspiration, LAVIE has introduced designs that complete the look and complement every woman’s personality. Offering a wide range of totes, satchels, boxbags, clutches and more in a wide range of hues and distinct cutwork, LAVIE encourages trendy woman to shift gears and choose a bag for every occasion.
Directed by Shakun Batra of Ek Main aur Ek Tu fame, the TVC is produced by Red Ice Films.
/afaqs/media/member_avatars/b19bc90752f22463c21493ea40ad04dd26b32ea4045d163717734c0181e00e52.png )
Follow Us/afaqs/media/agency_attachments/2024-10-10t065829449z-afaqs_640x480.png)
/afaqs/media/post_attachments/ca90de77c299abca6706d1b48f5386aaa568e8aeb6111f7e364fefece9e5386f.jpg)