Fashion power house Provogue celebrates talent with SA RE GA MA PA 2012

Company Brief

Mumbai, November 2012

Provogue, the trendsetters of uber cool and chic style in India, extends its designing expertise to style the contestants for SA RE GA MA PA as the official wardrobe partner to the first ever musical talent hunt show on Indian television. The newly launched collection imbibed style and comfort designs with inspiration drawn from musical notes.

Conceptualized by ZEE TV, SA RE GA MA PA enters its 18th year in the world of musical talent, and continues promoting and nurturing the young talent of modern India and this year, Provogue has stepped in to style the contestants.

Celebrating the success and grandeur of SA RE GA MA PA 2012, Provogue is all set to design and style the charismatic contestants with exquisite merchandise and apparel that complements their multi-faceted persona and accorded with their panache. Known to enrich the personality and support new age India, Provogue has always acknowledged and promoted talent by lending the much needed support and awarded deserving talent over the years.

Provogue, the brand continues its heritage as India’s leading fashion label, by continuously evolving garment designs, introducing new categories, enhancing its retail environments and extending its reach through new locations across the country. Recently Provogue has introduced a range of fashion watches, footwear, innerwear, sunglasses etc. to add zing and style to the existing collections.

Speaking on this occasion, Mr. Nikhil Chaturvedi, MD, Provogue said, “These young talented individuals epitomize inspirational modern India . They are achievers with a bright future ahead of them and a desire to win. The collection is specially designed for the SA RE GA MA PA contestants keeping in mind their personalities and that these youngsters are the face and voice of the modern India. PROVOGUE recognizes this and supports their talent by styling them and instilling the much needed confidence in the contestants.

Metigon Enterprises

Janhavi Kirkire

Mobile: +919920777487

Email: janhavi@metigon.com