Brandconnect signs on as official promoter for the Bengaluru Midnight Marathon

Company Brief

Mumbai, December 12, 2012

At a glittering press conference held in a Bengaluru suburban 5 star hotel recently, Dec 15 – 2012 was announced as the official race date for the 6th edition of BMM

BMM - is the world’s only midnight marathon and has built traction as a premiere running event which showcases the innovative spirit of the city and its people. At the press conference Rotary Bangalore IT Corridor/RBITC (owners of the BMM property) also formally announced the appointment of Brand Connect as sole & exclusive official promoter of the BMM for a period of 3 years (2012 – 2014)

Shri R.K Mishra (Charter President – RBITC) announced at the press conference the theme for BMM 2012 "Run for me. Run for you. Run for Bengaluru" Mr. Mishra also added that BMM was emerging as a leading fund raising platform for the Rotary. The website was also launched at www.midnightmarathon.in

Speaking on the occasion Mr.Viraf Sutaria, President, RBITC stated that BMM 2012 is expected to have more than 10000 participants. He further shared that the RBITC was impressed by the vision and action plan laid out by team Brandconnect and this was a significant factor in the decision to appoint them as partners.

Milind Soman & Nicole Faria- Brand ambassadors 2012 were also present on the occasion and the paparazzi had a field day clicking. Milind and Nicole both addressed the media and also urged Bangaloreans to turn up in large numbers on race day and to make this event a huge success.

Addressing the media Mr. Vijay Cavale, Director at Brandconnect stated Bengaluru Midnight Marathon will be a synergetic blend of corporates, citizens, charities and government machinery and will thus be a showcase event for and of the city. He further went on to add that Bengaluru now joins the global league of cities such as London, New York, Chicago, Boston, Paris and Tokyo amongst others each of which have their own unique and distinct marathon flavor.

Speaking on the partnership with RBITC he mentioned that Brand Connect would manage the BMM end to end and that would include driving sponsorships, corporate engagement, media associations, government liaison and permissions, as well as actual race day planning and implementation. At the press conference major sponsors of BMM 2012 were announced and the list includes Yes Bank, Target Corporation, Adecco, Care well, Manipal Hospitals, ITC, Tata Nano and KTPO with several smaller partnerships to be announced shortly. He concluded stating that 15th December promises to be a star studded evening with loads of celebrities, 10000+ runners, a rock show, cultural engagement activities and excellent F&B. For further details kindly log in to www.midnightmarathon.in

For further information, please contact:

Brand Connect

Aritra Dasgupta

Mobile: 9594911988

Email aritra@brandconnect.co.in