Cheil Worldwide Inc., a global marketing communications network headquartered in South Korea, has boosted its senior management team with the appointment of Diana Cawley as head of global retail. The company has been pushing hard to further develop retail businesses which give it an integrated shape and allow it to create work that goes beyond traditional advertising. The hire of Diana is part of an ambitious global growth strategy by Cheil Worldwide.
Cawley, who was managing director of Leo Burnett Group’s brand activation shop Arc London, will report to Cheil Worldwide COO Michael Kim. Her remit is to strengthen Cheil’s retail capability across the global network through shopper insights and creative thinking.
Cawley has been in the advertising industry for 26 years, during which time she has worked with a wide range of clients including: Bosch, Coca Cola, Chrysler Jeep, Halifax, P&G, McDonald’s, Samsung and Tesco.
Cawley’s most notable achievements include numerous new business wins including major pan-European accounts for Kraft Europe and Unicef. She was also responsible for growing Arc over her 3 year period in the role of managing director, while growing staff figures from 80 to 145.
During her time at Arc London, Cawley also held positions as head of experiential and deputy managing director. Prior to this, she was at Triangle Group London (acquired by Publicis Groupe in 2001), for 16 years, which included a six-year stint as managing director of retail agency, Storm.
Cawley is a member of numerous trade body management boards including the Marketing Agencies Association and Institute of Practitioners in Advertising Client Service Group.
Commenting on Cawley’s appointment, Michael Kim, COO of Cheil Worldwide, said: “Having Diana on board demonstrates our commitment to further focus on retail & shopper marketing, key areas to for an integrated agency. I am confident that Diana’s experience and expertise will bring a valuable perspective to Cheil and ultimately, to our clients.
Cawley added, “Cheil Worldwide stands out as shopper and digital experts and is in a unique position to understand and influence the shopper journeys that affect a brand’s business success. This is a fantastic opportunity and I look forward to continue shaping and evolving Cheil’s integrated offering.”
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