Experience the Taste of Mumbai with American Express

Company Brief

Mumbai, March 20, 2013

American Express has partnered with the Taste of Mumbai – a part of Taste festivals – the world’s most revered culinary festival, to bring you the best in haute cuisine.

Continuing to build on the philosophy of offering exceptional experiences in dining to Cardmembers, American Express presents the first of its kind epicurean adventure in partnership with Taste.

Through this partnership, American Express Cardmembers enjoy special privileges and can experience a wide variety of world-class cuisines, live demos, food, drink and entertainment at this 3 day global food festival with their American Express Card.

PRIVILEGES FOR AMERICAN EXPRESS CARDMEMBERS

· Exclusive pre-sale for American Express Cardmembers

Be the first to book your entry ticket to the global food festival.

· Special discount of 20% on entry tickets only For American Express Cardmembers

All American Express Cardmembers are eligible for an exclusive 20% discount on standard, premium and VIP tickets.

· Special fast track entrance

Avoid long queues and get privileged access to enter the Taste of Mumbai faster when you present your American Express Card.

· Privileged Access to American Express VIP Lounge for Platinum Cardmembers

American Express Platinum Cardmembers can also enjoy the luxurious American Express VIP lounge with a private bar and the opportunity to interact with celebrity chefs. Simply present your Platinum Card at the entry counter and get access to the premium VIP lounge.

Taste Festival is a high-quality food and drink consumer event where the host city’s most prestigious restaurants and celebrated chefs serve sample-sized signature dishes to visitors in an outdoor city centre venue. The event is supported by “retail therapy” with food and drink related features and exhibitors including wineries, coffee shops, patisseries, breweries among other exciting options.

Speaking on the occasion, Shailesh Baidwan, Country Manager and Head – Consumer Cards business, American Express India, said, “At American Express we recognize that food is passion for our customers and they value new experiences to indulge this passion. Mumbai is increasingly staking its claim to become the gourmet centre of India and the Taste of Mumbai opens up a window to the world of gourmet dining from India and internationally. We are delighted to be the presenting sponsor of Taste of Mumbai.”

For further information, please contact:

Perfect Relations Pvt Ltd

Saanya Rallan

Mobile:+91.9873936351

Email: srallan@perfectrelations.com