MX Advertising wins the creative and media duties for Madhuri Oils

Company Brief

National, April 12, 2013

Madhuri Refiners – the second largest oil brand in Madhya Pradesh, (according to the Nielsen Survey) has handed over all their media and creative duties to MX Advertising Pvt. Ltd.

Mr. Jai Desai, Managing Director , Madhuri Refiners commented on MX’s appointment, “We are delighted to have MX Advertising on board for all our edible oil campaigns. They have the right experience and credibility when it comes to building a brand right from its inception. We look forward to mould many successful campaigns with MX.”

Giving an overview on the brand, Ajit Nair, Managing Director of MX Advertising said, “The brief to us was to bring out a better consumer connect with Madhuri's range of edible oils as an umbrella brand. Madhuri is an established brand and we helped the consumer strike an emotional chord with the brand.

Actipro, the new Sunflower oil brand from Madhuri refiners caters to the health conscious segment and hence it was necessary to position it uniquely among the existing brands in the market. Pushing the envelope further, we have attempted to bring out the brighter side of healthy living in a way that directly connects with our target audience.

For further information, please contact:

MX Advertising Pvt Ltd

Vinika Gala

Mobile: +919769750370

Email: vinikag@mxadvertising.com