Yebhi.com undergoes makeover with new logo and website

Company Brief

New Delhi, April 23, 2013

Yebhi.com, India’s leading online Fashion and Lifestyle Shopping portal, today unveiled a new look for its website along with a new logo for the brand. Both of these have been developed to showcase the brand personality of Yebhi.com that is Young, Energetic and Simple (YES!).

The new website is faster, more colorful and easier to use. Some very unique features have been added to the site. On the homepage there is a section called – Now Selling on Yebhi – this shows what users are selecting and buying on Yebhi.com in real time. On the catalog pages multi-select filters have been introduced to make it easier for the users to select different products and features at one time. The product page has been also completely redone keeping in mind the shopping behavior of users. All these changes have been done after extensive user experience and usability studies for over 6-months and rigorous customer feedback sessions.

For the new logo Yebhi.com has adopted the color red that symbolizes youth, energy and passion. The marketing team developed the concept of the logo in-house. The inspiration for the same came from the most commonly used symbol of the Internet - @. The key thing kept in mind while designing the logo was that it should be simple and of international standards.

Mr. Nikhil Rungta, Chief Business Officer, Yebhi.com, said, “We are really happy to launch our new website and logo. It is an indication of how Yebhi.com is moving to the next level in the online shopping business. We feel the 3 most important pillars of our business are – Customers, Customers, Customers. We do everything to ensure we deliver happiness to them and our new website has been developed keeping this in mind. It is full of energy and youthfulness and is extremely easy to use. The new logo also reflects the thoughts and will help us further strengthening our brand’s identity in the consumers’ minds. We are proud to be a homegrown Indian brand and are about today’s India, our new website and logo are a reflection of the same.”

Yebhi.com has always believed in the concept of ‘Consumers First’ and have come up with first-in-class innovative features and services like Try and Buy, 1-Click Return and the Yebhi Wallet. It is the only Ecommerce Company in India with a Retail DNA, which has helped it in building a great catalog of products and a very robust delivery backend.

For further details, please contact:

Chase-India

Pallavi Narayan

Mobile: +919711864445

Email: pallavi@chase-india.com