Mumbai gets its 1st International Multiplex - Cinépolis

Company Brief

Mumbai, 24th April, 2013

Cinépolis, the World’s 4th largest and India’s 1st international cinema exhibitor, announced the launch of its 6 screen, 100% digital multiplex at Mumbai. The multiplex brings together RealD, the world’s best 3D technology, Hollywood standard 4k digital screens and 7.1 Dolby digital audio.

Speaking on this occasion, Mr. Milan Saini, Country Head and Managing Director, Cinépolis India, said “We are pleased to announce the opening of our newest multiplex, providing international movie experience, in Mumbai. Our patrons can look forward to enjoying a truly world class movie going experience with our state of the art cinema which is conveniently located in one of the best malls of the city. This is the 1st Cinema in Mumbai to have the most advanced 4K digital projection."

Mr. Deepak Marda, Joint Managing Director, Cinépolis India, “After an overwhelming response to our international product quality at the other sites, we are extremely happy to introduce the same at Mumbai. Along with the superior audio and video quality, the multiplex will offer an indulging experience through our special offerings like ‘Coffee tree’, an in-house coffee shop which will feature a wide range of freshly prepared gourmet food and beverages.”

Mr. Devang Sampat, Head - Strategic Initiatives, Cinépolis India, said "We thank Mr. Nayan Bheda for giving the amazing Neptune Magnet Mall to Mumbai and an opportunity to Cinepolis to bring the best cinema viewing experience to the project. Patrons stand to greatly benefit from our movie experience and offerings like ‘Club Cinépolis’ - the hugely successful loyalty program run by Cinépolis. Movie goers can register with Club Cinépolis for free and start accumulating reward points for every purchase made at the Cinépolis Box Office. These points can be later redeemed for free tickets.”

“Our patrons also have the opportunity to meet and greet their favorite Bollywood and Hollywood stars. In the last two years of operation, Cinépolis fans have had the opportunity to meet stars like Shahrukh Khan, Amitabh Bachchan, Tom Cruise, Akshay Kumar, and many other celebrities.” added Mr. Marda.

Mr. Nayan Bheda, Neptune Magnet Mall commented, “Conceptualised to be a Mall with 'experience' as its theme and seamless in design, the Neptune Magnet Mall offers an outstanding, enjoyable experience. One-of-its-kind, it is a one-stop-shop for Mumbaikars. Neptune Magnet Mall has the best brands of the world and we welcome Cinepolis to Maharashtra.”

Cinépolis currently operates at Ahmedabad, Amritsar, Bengaluru, Mumbai, Patna, Surat, Ludhiana, Bhopal, Jaipur and Mangalore. Starting in 2009, Cinépolis has become the fastest in India to reach the landmark of 50 Screens. With the addition of Cinépolis Mumbai, Cinépolis now stands at a total of 59 screens across all four geographic zones of India.

Tickets can be purchased from the company website www.cinepolisindia.com , at the box office counter, through the Cinépolis ticketing app on Android Market, Apple App store or through NGpay, another mobile ticketing application. The cinema schedule can be obtained on SMS by sending ‘cinepolis jaipur’ to 53030. Further, patrons can interact with Cinépolis on Facebook at www.facebook.com/cinepolisBhandup

Cinépolis is the world’s 4th largest movie theater circuit, operating more than 3,200 screens in 11 countries and serving more than 116 million patrons annually. The company operates its screens under four different brands that span across the ultra premium to the extreme value segments. Cinépolis was the first cinema exhibitor in the world to pioneer the concept of premium and luxury movie theaters via its Cinépolis VIP brand. The company aspires to provide its patrons the best overall experience in filmed entertainment and employs a global workforce of approx. 20,000 people to support its mission. Founded in 1971, privately held Cinépolis is headquartered in Morelia, Mexico.

For further information, please contact:

Ogilvy Public Relations Worldwide

Saurabh Bahl

Mobile: +918800154625

Email: saurabh.bahl@ogilvy.com