RAYMOND WEIL as a Swiss watch initiator shaped up this corporate film in a way that embodies its philosophy, techniques, aesthetics and loads of emotions that emphasizes that watch making and music have so much in common.
The film ‘Precision is my Inspiration, is a homage to the creation of two indulgences, the one watch making and the other music – in two universes intimately bound together. ‘Precision is my Inspiration’, also RAYMOND WEIL’s slogan and the name of its new film, expresses the Brand’s universe. Inspiration is what is found at the basis of each work of art; precision is the indispensable condition required for attaining excellence.
Throughout the film, RAYMOND WEIL as a Swiss traditional watch brand defined its deep attachment to music and illustrates its expertise and know-how: the care that goes into the conceptions, the design and the construction of each time-piece, is melodiously translated into images. In this way, the Brand portrays the emotional journey intertwined in the process of the creation of a watch or a musical masterpiece.
The film is at the heart of a multi-channel campaign, through which the Brand wishes to unveil its new approach. The Music that was yesterday’s source of inspiration today becomes the vehicle of the values, the know-how and enthusiasm of the music loving watchmaker - to that extent that it becomes an integral part of the brand’s marketing.
We would like to pitch this story to you where you could talk about the movie and the synergy between music and the art of watch making. We can also share images with you to support the story.
Please find here below the link to view the HD version of the full corporate film:-
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