Weber India appoints Fisheye, Bangalore to handle creative duties

Weber-Stephen Barbecue Products India Private Limited has appointed Fisheye Creative Services, Bangalore as its new creative partner. Weber is the world's premier manufacturer of charcoal and gas grills, and grilling accessories. The development is the result of a recently completed multi-agency review process.

“Over the last few years, Weber has endeavored to build an enduring image for Weber by establishing and enhancing its connection with the Indian consumer. We have taken the experiential route to familiarize the general public demonstrating the fun associated with grilling and the delicious food that can be dished out on a barbecue without the fuss. We now want to go beyond education and introduce a ‘barbecue culture’ in India. The idea of barbecue as a cuisine has tremendous potential in India and we feel that Fisheye is the ideal creative partner to promote Weber in India” says Sivakumar Kandaswamy, Vice President & Country Head at Weber-Stephen Barbecue Products India Private Ltd.

Commenting on the win, “We are excited by the Brand as much as we are excited by the passion of Sivakumar and his team. Our common intent is not to just sell the products but promote the American BBQ lifestyle that is alien to this country." says Dave Banerjee, CEO and Strategy Head at Fisheye. “Indians don’t connect BBQ with ‘fun with friends’. So we are out to promote ‘get a life, offline.”

In 1952, founder George Stephen sparked a backyard revolution with his invention of the Weber® kettle. Sixty years later, the company remains the industry leader with its Weber® and Weber® Q® brands. Weber sells its WEBER brand products globally including India.

Weber-Stephen Barbecue Products India Private Limited has started its operations in India as a majority owned subsidiary of Weber-Stephen Products LLC, based in Palatine, Illinois USA, (“Weber”). Weber-Stephen Barbecue Products India Private Limited is headquartered in Bangalore at the Weber Experience Center.

For further information, please contact:

Fisheye Creative Services:

Milind Vartak

Mobile: +919845099001

Email: milind@fisheyecreative.com